Make the most of social media ads

Social media advertising is one of the most effective ways for marketers to build brand awareness and grow their business. Social media ads don’t have to only be about promoting content like blog publications, guides or commercial promotions. Launch specific ad campaigns on social media platforms, such as Facebook or LinkedIn, to promote the benefits of your newsletter and encourage social followers to join your mailing list.

Redirect social users to your dedicated subscription landing page in order to improve your chance of conversion. When configuring your adverts on social media, segmentation tools are so advanced that you can easily select the ideal profiles for your desired audience (demographic categories, interests, behaviors…).

How to create successful social media ads to grow your list

Social media is a very effective advertising platform. Here are some steps to follow in order to create an effective ad on social networks and boost your digital marketing strategy:

• First, choose the goal that will help you to achieve your email list growth objective. For example, driving traffic to your newsletter subscription landing page. 
• Select the criteria of your target audience. Use what you know about people you want to reach (like their countries, age, gender and more) to find the right public for your ad. You can also target “lookalike” audiences based on your existing email list . 
• Set your budget and the time period during which you want your ads to run. These limits mean that you’ll never spend more than you’re comfortable with.
• Pick a format for your ad (single image, video…). Carefully optimize your messaging and visual support to stand out and better convert social media users into newsletter subscribers. 
• Last but not least, measure and manage your ad conversion rate to insure it’s cost-effective. See if your ad is being delivered efficiently, and adapt the content of your ad to improve your results.