Downloadable premium resources, also known as gated content, may take many forms such as webinars, case studies, guides, templates, infographics, or white papers. Create premium resources like these, fill them with valuable insights for your target audience, and make them downloadable via a contact form. People are ready to share personal information as long as they’ll get value out of the content. At the bottom of the contact form, add a box encouraging people to subscribe to your newsletter or email campaigns in order to enrich your contact list.
Be careful – the fact that someone has downloaded your premium resource does not give you the right to include them automatically in your contact list. In accordance with the General Data Protection Regulation (GDPR), they have to give their express consent to register by ticking this opt-in box in your download form. GDPR applies to persons and entities of all sizes that process personal data of EU residents, regardless of where they are based.
How to give your downloadable resources maximum visibility
To be effective, your premium resources need to be easily searchable. To do this, you can:
- Create a “Resources” section on your website’s navigation menu. This is a sort of online library that refers to all of your premium resources on a single page.
- Include banners and call-to-action buttons in content related to your premium resources, like blog articles or strategic website pages .
- Use these premium resources to reach an audience that is as yet unfamiliar with you, promoting them on social media (such as Facebook or LinkedIn), in guest articles, adverts… The more you invest in your promotion, the better the quality of the contacts you will obtain.
Result
Creating premium resources will help you demonstrate your expertise on a given topic, and encourage visitors to subscribe to your emails in order to follow your content.
