What’s inside
In this report, you will find:
- Insights from a survey of more than 3,200 email senders around the world.
- Email’s top contributions to business success and the factors that prevent senders from achieving more.
- The most common email metrics and some often-overlooked strategies for measuring the channel’s impact.
- An exploration of email teams, including their biggest challenges and production processes.
- The most popular advanced tactics for email programs in 2023.
- How senders maintain list hygiene and avoid invalid email contacts.
- How marketers are using email personalization, and how it correlates with success.
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