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Connecting with consumers through meaningful inbox experiences.
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The path to email engagement 2024
Standing out in the inbox and increasing email engagement rates can feel like a never-ending marketing struggle. What if you knew more about what people want from your email campaigns?
We surveyed more than 2,000 consumers from the U.S., UK, France, Germany, and Spain to find out what they have to say about brand communications. One thing is clear, consumers highly prefer email for both promotional and transactional messages. But that doesn’t mean getting them to engage with the email channel is easy.
What you need are some insights into how consumers use email, what they expect from brands, and how you can design a more engaging inbox experience. Here’s a hint… You need to deliver messages that are anticipated, personal, and relevant.
Get your free copy of The path to email engagement 2024. Explore the survey findings and get advice on how to optimize your email program for better performance and results.