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Glossary

Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

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Black Friday

Every year, Black Friday falls on the day after Thanksgiving, signaling the kickoff of the holiday shopping season and featuring special deals and coupons from various companies. These sales serve as an indicator of consumer confidence and the overall economic condition of the country.

As email marketing professionals, you should send a Black Friday marketing email in early November to create interest and anticipation. You can then send weekly follow-ups on Tuesday, Wednesday, or Thursday, triggering further excitement. Analyze subscribers’ open rates and click-throughs and determine the best days and times to send these marketing materials.

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