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GDPR SOS KIT FOR MARKETERS
GDPR came into effect in May 2018, and still a large number of small-to-medium size companies are still not sure, or not confident, they are GDPR compliant. The penalties for non-compliance are drastic, not to mention the business impacts and consequences, and no one is entirely exempt. Regardless of company size or location, anyone collecting, processing and storing personal data of citizens within Europe needs to be compliant.
We know first-hand what it takes for a marketing department to implement changes to ensure compliance with national and international regulations. We also know that for most marketers, GDPR hasn’t been a full-time priority. But if you’re still unsure, there are changes you must definitely make as soon as possible if you haven’t already!