Ebooks

Landing in the inbox: Email marketing deliverability basics

Don’t let great emails go to waste

WHAT’S INSIDE

In this ebook, you will find:

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    What is email deliverability and why it matters

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    How to build the foundation for deliverability

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    How to choose between a shared and a dedicated IP

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    How user engagement can affect your deliverability

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    Legal and technical considerations to improve your deliverability

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LANDING IN THE INBOX: EMAIL DELIVERABILITY BEST PRACTICES

Master email deliverability

There’s nothing we hate more than seeing great email go to waste. Currently, one in every six messages sent worldwide fails to land in the inbox. Deliverability is a growing concern among email marketers and one of the main barriers to effective marketing.

There’s no point spending time crafting great content if your messages never reach your subscribers’ eyes. In this Email Marketing Deliverability Basics ebook, we’ll help you start off on the right foot and land your email to its intended destination. We’ll also explore how to keep your subscriber engagement at the heart of your email strategy.

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