La Liga partnered with Mailjet to scale its app’s user base
La Liga is the top professional football division in Spain. When La Liga came to Mailjet, they were looking for an email solution that could be easily integrated with their new app, La Liga Fantasy. With the start of the new football season fast approaching, La Liga needed a solution – and they needed it fast. With Mailjet, La Liga found the perfect combination of tools and services to not only set up an email service with their app, but also the support they needed to get it done quickly and effectively. In fact, the app’s user base grew from hundreds to hundreds of thousands in a matter of hours. So, an email solution that can send transactional emails quickly, and help to onboard new users, was crucial to the success of the app. Mailjet’s rich set of APIs allowed them to send and collect data on their users’ behavior. Combined with a dedicated Technical Account Manager that works with them to improve their email results and strategy, La Liga’s app was ready to go in time for the new season in August.
Mailjet offers a real managed service, meaning that we don't have to worry about the sanity of the IPs or of the reputation that we have on the email servers. We just let the Mailjet team care about that.
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