Relationship building

Send personalized email campaigns your customers want to open

With Mailjet’s Segmentation feature, you can send your customers targeted messages based on their interests, attributes, and behaviors. Increase your revenue and brand engagement by delivering impactful customized communications. 
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Mailjet's personalization feature of emails to drive engagement.
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Mailjet's filtering conditions take it even further.

Increased personalization

Targeted messages based on contact properties

Ensure that you are sending the right messages to the right customers. Filter your contact list into segments based on subscriber data like location, age, language, and more. Create a segmented campaign with one of Mailjet’s pre-designed email templates or build your own in the Email Editor. Make slight modifications to your filters and send the same campaign to a different segment. 
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Mailjet's filtering feature helps you learn and grow.

Drive engagement

Tailored messages based on customer behavior

Leverage engagement behavior to determine how to communicate with your customers. Create segments based on your customers’ open, click, or subscription activity within a selected time frame. Target your most active customers with personalized offerings. Use data and create segments to re-engage with your least active subscribers by sending them special offers or promotions. 
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Dynamic sections create increased personalization.

SELF-SERVICE SEGMENTATION

Cater to your audience with the Preference Center

Segmentation is even more powerful when it reflects what subscribers actually want. Mailjet’s Preference Center lets contacts manage their own interests and email frequency, keeping your data fresh and your messages relevant. Every change syncs automatically with your contact properties for smarter, more personalized campaigns.

  • Let subscribers choose topics and frequency 

  • Automatically update segments when preferences change 

  • Deliver content that matches each audience’s interests 

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Dynamic sections create increased personalization.

Take it even further

Dynamic Sections for increased personalization

Send a single campaign that displays different messages depending on who opens it. Save time and work efficiently by using Dynamic Sections to send your recipients targeted messages based on their segment. Preview and test all the different displays before you press send.
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Multiple email templates that allow for smarter segmentation over time.

Learn and grow

Smarter segments with ongoing insights

Start simple: send campaigns to small segments using one filter. As you learn how customers respond, add filters and grow your audience. With each send, gain deeper insights and build smarter, more advanced segmentation. Level up your strategy by applying segments in Mailjet’s easy to use automation builder to create evolving, more targeted workflows.

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AI chatbot interface analyzing a Mailjet email campaign. The screen shows a user request asking the chatbot to review campaign stats and make recommendations. The chatbot displays a button to access Mailjet campaign data and then shows a performance review summary. Mailjet logo appears, indicating integration between the chatbot and Mailjet for campaign analysis.

Ask questions. Discover new audience insights with Mailjet’s MCP Server

The Mailjet MCP Server adds conversational AI to your segmentation strategy. Ask questions in plain language to explore audience behavior, compare segment performance, and uncover targeting opportunities. No dashboards or code required.

  • See which segments drive the most engagement.

  • Find new targeting ideas with AI-powered insights.

  • Automate reporting and tracking with simple prompts.

Email made easy.

Create beautiful, responsive emails in minutes.

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