Email segmentation

Segmentation to seamlessly slice & dice your email data

Segmenting a contact list lets you easily group customers with similar interests and behaviors. Maybe you’ll find that customers who interact with your product on a daily basis like to check their email at night, or that big spenders prefer shorter subject lines. Whether you’re sending marketing or transactional email, collect deeper insights with each send to build smarter segmentation over time.

Know your customers

Segments make contact list insights more actionable, so you know who you’re talking to and how to talk to them. Our email marketing segmentation makes it easy for anyone to organize their contact list and impress their customers with highly relevant content that is sent at the best time. Now you can have multiple one-on-one conversations with your customers at the same time.

Define your own segments

Add and create as many segments as you see fit. The more information you add, the greater the opportunity to create custom content. If you’re just starting out, try collecting and uploading basic customer information such as first name, gender and past purchases. Using these segments, you’ll be able to scale personalized communication simply and efficiently. Data Segmentation ensures each individual customer receives the best content made just for them.

Multiple ways to integrate your customer info

Import your contact list and start slicing and dicing within seconds. Add our opt-in widget on your website to easily collect email addresses - no coding required. The widget is integrated with your Mailjet account and automatically refreshes contact lists so you don’t have to worry about organizing data.
Or upload a CSV, TXT or XLS file or copy and paste your contacts directly into your account.

Segmentation for the Advanced Coder

If you’re coding, our ContactFilter resource will just as easily help segment your contact lists. The =, <, and > commands give you full flexibility to define custom parameters. Head over to our Developer Center for full documentation.

Flight Tip: You don’t have to wait to have a big list to start segmenting! Start small - try segmenting by geography to send at a local time that makes sense. How To Segment Your Lists With Mailjet

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Check out our FAQ section for answers to commonly asked questions. Or, contact our support team - they’re standing by to help you get off the ground! FAQ

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