A comprehensive email product recommendation strategy allows marketers to optimize the online customer experience and drive results thanks to their email efforts. By sending personalized recommendations, you will improve your clients’ engagement and generate sales opportunities for your business.
For example, you can send browsing history related emails to suggest alternative items based on products that a shopper showed an interest in. You can also send post-purchase emails to thank the customer for their order, and use this as an opportunity to offer complementary products and create cross-selling possibilities.
How to create great product recommendation emails
Just like with certain emails such as welcome emails or abandoned cart emails, sending relevant product recommendations via email is essential in any ecommerce site’s marketing strategy. Great email product recommendations should include the following:
- An attractive subject line to increase your chances of having good open rates. The subject line is the first thing that recipients see in an email, so it should reflect the content of the email while making them want to know more.
- Specific product recommendations based on the customers’ behaviors. The more you can provide a personalized experience to your subscribers in terms of content and messaging, the better it will be for your conversion rate.
- A clear and visible call-to-action button to increase your click-through rate (CTR). Calls-to-action are a crucial part of every email campaign, as they are the element that leads the reader to complete the expected action.
Result
While 59% of consumers say that marketing emails influence their purchase decisions, sending product recommendations via email will help generate more revenue.
