Difficulty
Pro Tip
Even if email has technical limitations based on different environments, that should not prevent you from innovating. But keep in mind your acceptable level of degradation, and make sure that your emails are always relevant and provide a good user experience.
In order to keep emailing campaigns innovative and entertaining, many marketers in the email industry embrace interactivity. Interactive content is about three things: the possibility to dynamically display content, the possibility for a reader to send information to the brand directly from the message, and the possibility to modify (in real time) the information displayed within the email.
Like a lot of brands, spice up the design of your emails by experimenting adding interactivity into your campaigns. There are some basic techniques you might be already familiar with that you can include in emails. For example: burger menus (with three horizontal bars), slideshows that allow you to scroll through several images, videos that make readers want to find out more, or animations such as GIFs. But today, it’s possible to go even further.
Here’s the kind of advanced interactive content that you could include in your emails:
Result
Adding interactive content will bring life to your email design and will improve the digital experience of your subscribers.
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