Difficulty
Pro Tip
When your customers subscribe via your widget, gather more than just their email address. Go further by asking them to add personal information about themselves. The more data you gather about your contacts, the more you can customize and segment your emails.
Adding subscription forms to strategic pages of your website is essential for a solid contact acquisition strategy. Although every website has its own special features, the areas on which subscription forms traditionally work best are the homepage, the navigation bar, and blog articles.
For those subscription forms, make sure to use a double opt-in process. A double opt-in is when a new subscriber receives an email asking them to confirm their email address by clicking a link. This helps eliminate mis-typed or fake email addresses and makes sure the recipient is really interested in your newsletter.
Some emailing solutions offer the opportunity to design double opt-in subscription widgets to add to your websites and increase your email database. A subscription widget is a piece of code that you can add to your site. It creates a basic form where a user can enter their email address and sign up for an email list.
Make sure to use an Email Service Provider (ESP) that offers subscription widgets, and set them up on your website:
Result
Including registration forms on your website will give people the chance to follow your brand and considerably boost your contact list enrichment.
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