17 Jul 2019 • BLOG - News
Dynamic Content for Marketing Campaigns to Level-up Your Email Personalization
17 Jul 2019
How cool is it to receive an email that you feel is tailored just for you? It’s really important to help businesses stand out. In fact, 65% of email marketers deem dynamic content as the most effective personalisation tactic in their arsenal (One Spot). Also, companies who are personalising experiences are seeing, on average, a 19% uplift in sales (Monetate).
Segment’s research found that 44% of consumers say that they will likely become repeat buyers after a personalised shopping experience with a particular company.
Mailjet already allows you to personalize your emails by adding contact properties such as the first name or the company of your recipient in the email content.
Now, you can go even further into personalization by dynamically displaying content based on the segments your contacts belong to. No need to create a campaign per segment anymore!
How to Create Dynamic Sections?
When you’re in Mailjet’s email builder and you hover on each section of your template, you now have the option to easily personalize your campaigns.
Click on “add condition” to be able to choose the segment of contacts you want to display your content to:
By default, each section will be displayed to all recipients.
In order to make the most of this feature, make sure your segments are well defined so that you can create as many options and sections as you want.
Preview All the Different Displays of Your Campaign Before Sending
Before sending your email, you’ll want to make sure you selected the right segments for each dynamic section. On the top right of the builder, click on “Preview & Test”. You can select “Display entire email” or “Display by segment” to preview your campaign as recipients will see it, depending on which segment they belong to.
You are just one click away from sending!
Two Examples to Show You What You Can Do With Dynamic Sections
You can personalize content and sections for unlimited segments. Here are some use cases to help you better visualize what you can do with this new feature.
Example 1: You can create a section with a promo code, and decide to display it only to contacts on your loyalty program. Other regular customers won’t see it.
Example 2: You are preparing your weekly newsletter and you have an event coming up in NYC. To spread the word to your audience living in NYC, you can use dynamic sections to promote your event and display the section only to the segment of your contacts living in NYC.