Segment

Overview

Segment is an analytics API and customer data platform. Connect Mailjet with Segment to uncover data and insights in your email contacts. Share contact information between your favorite SaaS tools.

• Increased Contact Information – Enrich Mailjet email contacts with information from over 200+ other SaaS tools
• Uncover Email Campaign Analytics – Send information about how contacts interact with email campaigns to other Segment connected SaaS tools.

Click here to read the blog post about the Segment & Mailjet integration

Features

• Enrich Mailjet Contact Lists from Segment Sources
• Easily add current and future contacts to your Mailjet contact lists
• Enrich your contact lists with additional contact properties
  (e.g. name, gender, geography, purchase history)
• Send Email Events (e.g. bounce, click, conversion rate data) to Segment Integrations and data warehouses
• Send all of your transactional and marketing email stats and intelligence back into 200+ Segment Integrations or data warehouses.
• Analyze your email growth and engagement metrics alongside your website and landing page visits
• Make sure that information about your newsletter subscriptions and unsubscriptions are recorded in your CRM.
• Manage your contact lists without worrying about global data privacy regulations or data security. Mailjet is GDPR compliant and ISO 27001 certified, meaning that it guarantees an optimal level of email data privacy and security.

Installations

In order to connect your Segment and Mailjet accounts, you need to complete the following steps:

1. Enable the Segment App Connection from within your Mailjet account
2. Enable the Mailjet Integration and Source within your Segment account
3. Authenticate and connect the accounts on both sides
4. Select which Segment-Mailjet scenario(s) you wish to execute on the Segment App Connections page in your Mailjet Account