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Build connections with personalized emails

Give customers that local shop feel—digitally. With our Email Editor, it's easy to personalize templates and make every message feel familiar. Add personal touches in just a few clicks to build trust, boost engagement, and stay relevant.

Mailjet email editor.

Captivate, connect, and drive engagement

Personalize your email based on your contact’s properties, from how it looks in your recipient’s inbox to the content they read. You can also easily add dynamic content that will only be displayed to a segment of your list.

Personalized emails for different cities.
Responsive email customization.

Customize email subject lines

Addressing customers by first name in the subject line has shown to improve open rates. Stand out in the inbox by piquing curiosity, making it impossible for your customer not to click.

Email personalization for the advanced coder

For those coding marketing or transactional email from scratch, personalization can be added with a simple markup. Our documentation includes a comprehensive guide on how to segment contact lists and insert personalization.

Mailjet templating language in email editor.
Mailjet's send publication feature for locked sections.

Create impactful content in an instant

Automate email creation by pairing the AI Email Generator with Brand Kit – a duo designed to supercharge your output. Reduce your manual workload and simplify your process, freeing your time to focus on more strategic actions.

Segment by behavior

Use fields like first name, city, or favorite product to create segments. This helps you send the right content to the right people—and track how similar customers engage. Level up your strategy email strategy by applying segments in Mailjet’s easy automation builder to create smarter, more targeted workflows.

A segment being created.

Connect with them today.

Send meaningful messages that your customers will love.
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