Research reports

Inbox Insights 2023

A global perspective on email benchmarks, trends, and opportunities

What's inside

In this report, you will find:

  • Check

    Insights from a survey of more than 3,200 email senders around the world.

  • Check

    Email’s top contributions to business success and the factors that prevent senders from achieving more.

  • Check

    The most common email metrics and some often-overlooked strategies for measuring the channel’s impact.

  • Check

    An exploration of email teams, including their biggest challenges and production processes.

  • Check

    The most popular advanced tactics for email programs in 2023.

  • Check

    How senders maintain list hygiene and avoid invalid email contacts.

  • Check

    How marketers are using email personalization, and how it correlates with success.

Download the report:

Thumbnail
Thumbnail
Thumbnail

Inbox Insights 2023

Where will you take email next?

Every day, billions of emails fly around the world, landing in inboxes (and let’s be real, spam folders too). But how much do we really know about the people, processes, and strategies behind those email messages? Sinch Mailjet surveyed thousands of email senders around the world to get some answers.

“Inbox Insights 2023” dives into the results to reveal the current state of the most indispensable communication channel on the planet. Find out how your brand’s approach to email strategy, production, and measurement compares to everyone else. Then, discover opportunities that will take your email program to new heights.

You’ll also find statistics for key regions and industries as well as valuable advice from email experts. Get your free copy of this report and start exploring the insights now.

Email icon

Get our news and tips every week

Keep me posted! Send me the newsletter – I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Reading Emails from a mobile device

The path to email engagement in 2021

Uncovering how users interact with email to help brands build meaningful connections

Read more

Hermes with a sward ready to fight

GDPR SOS kit for marketers

GDPR came into effect in May 2018, and still a large number of small-to-medium size companies are still not sure, or not confident, they are GDPR compliant...

Read more

Hermes and a Goddess seem to be organizing a trip

Email marketing for the travel and tourism industry

Ask anyone about their interests, and most people will probably mention travelling. There are so many...

Read more

It's never been easier to build connected experiences. Start sending with Mailjet today.Get started on your path
CTA icon