Email marketing terms
Stay current and expand your digital marketing knowledge with our list of common email marketing terms.
A marketing budget is the total amount of money a company allocates to marketing activities over a set period. It generally involves the amount spent on marketing team members, domain registration, automation tools, web content sponsorship, and relevant software or resources.
Businesses usually spend their marketing budgets on meeting their goals and implementing campaigns to increase brand awareness and drive conversions. Some considerations may include specific types of hiring specialized employees, content creation, and advertising.
Marketing automation platform (MAP)