Google Search Console

Google Search Console is a free tool that allows website owners to view traffic statistics and optimize their sites accordingly. It provides vital data like the highest traffic queries and pages, mobile site performance, referring domains, and rich search results.

Email marketers can use Google Search Console by adding and verifying their companies’ websites, which then helps them monitor the website’s performance metrics like average position, clicks, impressions, and click-through rate. These metrics enable marketers to focus on aspects with unsatisfactory results to improve engagement.