Profiling is defined by more than just the collection of personal data; it is the use of that data to evaluate certain aspects related to the individual. The purpose is to predict the individual’s behaviour and take decisions regarding it. In the context of email marketing, it can be the choice to send a particular targeted email campaign instead of another one.
Profiling can be defined by three specific elements:
Yes, but there are some requirements you need to respect to ensure the profiling data subjects’ rights.
The rights on profiling data subjects are:
Under Article 19, upon the data subject’s request to halt the profiling, the processing must cease unless the controller demonstrates that the objection overrides the interests, rights and freedoms of the data subject.
No, profiling and automated decision making are not allowed on children, irrespective of their age.
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