Station F

Founded by Xavier Niel in 2017, Station F is the biggest startup campus in the world. With more than 30 startups programs, 35 public administrations, 40 investment funds, 4 mentoring offices and 600 events hosted each year, Station F offers the best resources to entrepreneurs who want to grow their startup. Station F also has two public spaces: la Felicità, the biggest restaurant in Europe, and Anticafé, a coworking space.

Station F has two main emailing needs, both equally important but also very different. On one hand, Station F has its own Intranet network, called “HAL”, from which the residents can manage the services the campus offers. Once a resident does something through HAL (guest invitations, registering to events, request for more work space…), Station F sends a transactional email to confirm that the request has been registered and will be processed. With more than 100 different transactional email templates, Station F was looking for a service able to easily send huge volumes of these messages. The most commonly used transactional email is the guest invite email, with a QR code allowing the +100,000 visitors the campus welcomes every year. Meaning that, every day, 3,000 transactional emails are sent by Station F.

On the other hand, Station F needs to informs its 4,000 residents of what’s happening on the campus. That’s why one to two newsletters are sent every week. They cover different topics (upcoming events, new services…) So an important volume of marketing emails is also sent.

Station F chose Sinch Mailjet and its unique solution offering both transactional and marketing emails sendings through one platform. This allows the person in charge of emailing at Station F to handle all the emailing needs of the structure, and track the performances from a single dashboard. Station F also opted for Sinch Mailjet for its API, that they easily integrated to their intranet. With this dual system, Station F can synchronize in real time their database with their contact lists. Since arrivals and departures are a daily thing at Station F, this allows the structure to ensure that newsletters are sent to the relevant people, with an up to date contact base.

Thanks to the Sinch Mailjet platform, both the developers and marketers teams at Station F can work on emailing, hand in hand.

To keep the hand on the whole emailing strategy, Station F implemented different sub-accounts, accessible only by a handful of collaborators, depending of the team they belong to, with specific authorizations. For example, some collaborators will only be able to create new marketing campaigns, but won’t be allowed to edit transactional or marketing templates.

Furthermore, the analytics offered by Sinch Mailjet allows Station F to track all the actions on their emails. With these data, the Station F teams can analyze the content that might be more interesting to the residents, and can continuously improve their marketing campaigns.

At Station F, we have important needs in both transactional and marketing emails. The fact that we can use a single solution for both these types of messages allows us to more easily manage and track all our sendings, from the same place. Thanks to the Sinch Mailjet platform, the Tech and Communication teams at Station F can easily work together on email creation. And the Sinch Mailjet API being a part of our intranet, we know we send our emails to an up-to-date database.

Grégoire Martinez Head of Community and Communications – Station F