Discover how Pic Digital accelerated its growth with subaccounts
Pic Digital is a French web and e-commerce agency based in Paris and Biarritz. It has been established in 1996 by Caroline Phillips. The agency follows over 500 customers in their marketing, e-commerce and development projects, and offers different training courses. As part of implementing new e-marketing strategies, Pic Digital deploys emailing for its clients so that they can reach an ever-larger audience.
Challenge : How to manage a huge number of sub-accounts to meet the specific emailing needs of each client.
Before adopting Sinch Mailjet, Caroline Phillips tested a few other emailing platforms with the goal of managing her clients’ various campaigns from a single platform. However, setting up a sub-account for each client always proved to be both a technical and operational headache.
“Switching to Mailjet has been a game-changer. Everything is super easy. You just have to go to ‘Settings’ to see what access is given to each sub-account.” — Caroline Phillips, Founder and CEO
In addition, Pic Digital benefits from the many features made available by Sinch Mailjet, including:
- Optimized and maximized deliverability thanks to our servers;
- Automated sending processes to streamline the customer journeys;
- Features for accelerated email creation thanks to artificial intelligence.
But what the agency appreciates above all is the ease with which it can communicate with Sinch Mailjet’s priority support. The quick handling of tickets allows the agency to get answers to its clients’ questions and, if necessary, a swift resolution to any emailing problems it may encounter.
Results: Increased volumes of emails sent and satisfied customers
- Hours of work and sub-account configuration saved: The simplified creation and management of Sinch Mailjet sub-accounts has accelerated the agency’s clients’ adoption of emailing, and saved a considerable amount of time for everyone.
- Ever-increasing sending volumes: Email sends by Pic Digital for its clients have increased, and average open rates have risen from 25% to over 30% in the space of 12 months, highlighting not only a quantitative but also a qualitative improvement in sends.
Email has a real function, much less intrusive than an SMS or a phone notification. Email has its place.
Watch the interview Caroline Phillips gave us about her relationship with Sinch Mailjet (video in French, English subtitles available).
