Case studies

My AskAI

Discover how My AskAI used Mailjet’s API to trigger real-time AI replies and launch a new product feature that wasn’t possible before.

Overview

Challenge: My AskAI needed a way to launch an AI email assistant but lacked the infrastructure to reliably process inbound support emails and deliver outbound replies in real time.

Solution: Mailjet’s robust API provided the backbone for sending AI-generated replies instantly and dependably, ensuring every inbound customer message receives a timely, automated response.

Results: A new AI-powered email feature was launched, unlocking thousands in new monthly revenue and enabling seamless scalability.

75%
of support tickets resolved through AI-powered replies - Integrated with top platforms like Zendesk, Intercom, Gorgias, and Freshdesk.
~10 000
emails/month are reliably processed and powered by Mailjet’s API.
$$$
Thousands generated after Mailjet’s infrastructure enabled My AskAI to launch its AI Email Assistant.

Company

My AskAI

Industries

Software Development

Country

UK

My AskAI Unlocks New Revenue Channel with Mailjet’s API

My AskAI is a UK-based SaaS company helping businesses automate customer support through AI-powered agents. These agents integrate with platforms like Zendesk, Intercom, Gorgias, and Freshdesk, resolving over 75% of tickets automatically while handing off complex issues to human teams.

The mission: scalable, instant support that responds to every customer email without delay.

Mailjet allowed us to launch our AI email assistant – something that simply wasn’t possible before. It unlocked an entirely new feature and revenue channel for us.
Photo of Alex Rainey
Alex Rainey CTO, My AskAI

Challenge: Building a reliable foundation for AI-driven support

To deliver on its promise, My AskAI needed a dependable infrastructure for sending and tracking thousands of AI-generated replies in real time.

Most email providers weren’t designed for this level of automation, missing messages or delays could result in frustrated customers and lost trust.

We needed a solution that allowed us to listen to new emails received on a custom domain. These emails would then be processed by our AI agent to automate a reply to a customer.
Photo of Alex Rainey
Alex Rainey CTO, My AskAI

Solution: Mailjet’s API made real-time automation possible

My AskAI turned to Sinch Mailjet for a robust, developer-friendly email infrastructure that could handle high-volume, automated outbound delivery with ease.

While My AskAI’s internal systems (integrated with Zendesk and other platforms) capture inbound emails and generate AI-based responses, Mailjet ensures every reply reaches customers quickly and securely, forming the backbone of the company’s real-time support capabilities.

With Mailjet’s scalable API and webhooks, My AskAI was able to:

  • Send AI-generated replies with consistent deliverability and speed, ensuring no customer message goes unanswered.
  • Track delivery and engagement through Mailjet’s API for complete visibility.
  • Integrate seamlessly with Zendesk, Intercom, Gorgias, and Freshdesk to trigger automated email replies directly from existing workflows.
  • Scale confidently under 10,000 monthly emails while planning for continued growth.
Mailjet completely unlocked this feature for us and our customers. Its API and reliability make handling email at scale effortless.
Photo of Alex Rainey
Alex Rainey CTO, My AskAI

Setup was fast and straightforward. The Mailjet API and documentation allowed the team to configure webhooks and manage messages without building complex infrastructure from scratch.

Results: Real-time replies, dependable delivery, and confident scale

Since adopting Mailjet, My AskAI has been able to:

  • Launch a new AI-powered email assistant that wasn’t possible before.
  • Eliminate missed emails and guarantee that every customer ticket is captured.
  • Enable AI agents to respond instantly to customer inquiries.
  • Maintain excellent deliverability across under 10,000 monthly emails.
  • Confidently build on Mailjet’s infrastructure to support future growth.
Super easy to use the APIs and set up the webhooks.
Photo of Alex Rainey
Alex Rainey CTO, My AskAI

Looking ahead, the team plans to further optimize deliverability to ensure every AI-powered reply reaches the customer quickly and reliably.

Conclusion: Built for scale, with Mailjet as the backbone

Mailjet gave My AskAI the infrastructure to launch and scale a mission-critical AI feature. By combining flexibility, dependable delivery, and great documentation, Mailjet didn’t just support My AskAI’s product, it amplified it.

Check out the API docs. They’re great!
Photo of Alex Rainey
Alex Rainey CTO, My AskAI