How book-n-drive made automation feel personal
book-n-drive is a leading carsharing provider in Germany’s Rhine-Main region, offering both station-based carsharing for planned trips and free-floating carsharing for spontaneous inner-city travel. The company serves a wide audience – from occasional drivers to heavy users – and requires a flexible communication strategy to match.
As its user base grew, email became an increasingly vital channel for onboarding, sharing product information, driving engagement, and building long-term customer loyalty.
Challenge: balancing relevance and scalability
As their user base expanded and diversified, it became crucial for book-n-drive to make its customer communication more targeted and personal.
The primary goals were to:
- Tailor content to different user types
- Deliver location-specific information
- Establish automated campaigns to reduce the marketing team’s workload
- Create a scalable sending process that could keep pace with growth
book-n-drive needed a solution that could efficiently and sustainably achieve all of these objectives
Mailjet won us over with its user-friendly platform and excellent customer service.
Solution: structure, segmentation, and automation with Mailjet
book-n-drive chose Mailjet to centralize and progressively automate its email communication. The platform empowers the team to efficiently create, send, and measure personalized newsletters, even as their sending volume grows.
Segmentation as the foundation
Using Mailjet’s contact list and segmentation features, book-n-drive strategically groups its users based on:
- Usage behavior
- Carsharing model (station-based vs. free-floating)
- Location
This ensures that newsletters are always sent to the right audience, instead of sending generic content to all users.
Automated workflows across the user lifecycle
Based on these segments, book-n-drive has set up several automated email sequences, including:
- Onboarding campaigns that introduce new users to the service step-by-step
- Reactivation campaigns for inactive customers
- Event-based emails for milestones like anniversaries
- These automated emails are triggered by specific user actions, eliminating the need for manual planning and sending
Results: effortless management and reliable sending
Mailjet provides the marketing team with a single, intuitive tool to manage campaigns, transactional emails, and automated workflows. The user-friendly interface simplifies newsletter maintenance, template creation, and performance analysis.
Furthermore, Mailjet’s excellent deliverability ensures that emails reliably land in the recipient’s inbox—not their spam folder. Even with a sending volume of up to 200,000 emails per month, performance remains stable and scalable.
Thanks to this powerful combination of segmentation, automation, and ease of use, book-n-drive can send relevant, personalized newsletters efficiently while significantly reducing the marketing team’s manual workload.
Looking ahead
In the future, book-n-drive plans to leverage its data even more effectively, further refining its email communication to continuously improve relevance and deliverability.
Conclusion: a scalable foundation for relevant customer communication
Mailjet provides book-n-drive with a simple and reliable platform to structure, automate, and scale its email communication. This has transformed email from a simple operational channel into a central pillar of its customer retention strategy.
