Introduction
Aprendemas.com is a training and education search engine portal, where users can find the schools, academies, universities and training centers they are looking for, thanks to a powerful search engine, which allows filtering by keywords, provinces or categories. Aprendemas.com has partnered with Mailjet with the aim of using email to communicate and inform its users about the latest courses and scholarships, to help them find the best centers in which to train and progress both personally and professionally.
The challenge
Originally, Aprendemas.com worked with another email service provider, but its high price and its tools, which began to become obsolete compared to those of other platforms, made them decide to look for a more modern and affordable alternative. In its search, Aprendemas.com ended up limiting its finalist options to two, Mailjet and another email solution. In the end, the really low prices of the other alternative tipped the balance towards that platform. However, Aprendemas.com’s experience with this other email service provider was not only not as good as they expected, but also had negative effects on their email strategy. Support during the IP warm-up phase was very limited and the Aprendemas.com team felt left to their own devices, with little chance of getting the help they needed to get their email strategy off the ground.
The solution
In the end, Aprendemas.com decided to go back on its decision and chose Mailjet to launch its email marketing strategy, due to the quality/price ratio of our solution, but above all, because of the treatment and the confidence that the team inspired from the first contact. Mailjet’s Customer Success team was on hand from the start to help Aprendemas.com find the right, customized plan for their email strategy, assisting them during the IP warm-up phase and preparing them to securely send their estimated volume of 30 million emails per year. Thanks to this initial work, Aprendemas.com has achieved an excellent reputation with Google, Outlook, Yahoo, AOL and other email clients, which has led to an increase in their open and click-through rates, and an improvement in their customer conversion rate of 10% in the first months since the beginning of this partnership. In addition, Aprendemas.com has taken full advantage of our powerful and intuitive drag-and-drop email editor, saving time and development costs spent on designing campaigns.
The service that Mailjet is offering us is its best value, especially the quality of all the people involved, from the commercial side to the technical service. Especially our customer success manager, who has advised us, resolved doubts and helped us to successfully launch this new stage.
The vision
For Aprendemas.com, the goal of its email strategy is to find new ways to provide the information that users request, effectively, quickly and securely.
Our experience with our email provider was not good due to the little help offered by their technical support in warming up the assigned IP. We felt left to our own devices and quickly realized that this was not the right marketing tool for us. Thanks to the advice offered by Mailjet and the joint study of an appropriate and customized plan to warm up IPs, we have achieved an excellent reputation with Google, Microsoft (Hotmail and Outlook), Yahoo, AOL, etc. In only 3 months we have increased the open and click-through rates as well as the conversion rate of our customers by more than 10%.
To this end, Mailjet and Aprendemas.com will continue to work hand in hand to outline an email strategy that will continue to preserve its excellent sender reputation and provide value to search engine users, thereby improving their open and click-through rates.
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