Email tracking

Get actionable insights to create your most engaging email campaigns

Track the performance of your email marketing campaigns in real time. Understand customer behavior so you can optimize your strategy, hit your highest open rates, and ultimately increase conversion rates and customer retention.
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Mailjet's deliverability statistics and engagement.
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The complete picture

Real-time campaign performance

Use Mailjet’s Statistics Dashboard to immediately identify how many of your emails were delivered, blocked, or bounced. Get an overview of accurate audience engagement analytics with pre-removed bot activity, tracked email open rates, click-through rates, unsubscribe rates, and spam rates. See how your email performs across various email providers to spot any potential anomalies with a particular provider.
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Statistics from Mailjet that allow for continuous improvement.

Dig deeper

Detailed information on customer behavior

Understand where your email subscribers are spending their time and what content resonates with them by using Mailjet’s Click Map feature. Get a snapshot of your email’s highest performing links. Dive into your subscriber’s engagement history and metrics, so that you can make informed decisions on targeting, personalization, and segmentation.
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Statistics from Mailjet that allow for continuous improvement.

Privacy-first tracking

Give recipients control without losing campaign insights

Email Tracking Consent lets recipients grant, deny or withdraw consent for individual-level open and click tracking, without unsubscribing from your emails. Turn on Anonymous Tracking to keep measuring campaign performance, without tying opens and clicks to individual contacts. You can adapt to privacy requirements in different markets while recipients decide what data is collected.

A recipient chooses whether open tracking and click tracking are switched on for the emails they receive.

Continuous improvement

Optimize future campaigns

Use the Campaign Comparison feature to analyze and continuously optimize your campaigns. See how two or more of your email campaigns measure up against each other. Form an understanding of what your customers respond well to and what might not be working. Make changes or adjustments to your next campaign based on quantitative data. 
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Mailjet's campaign optimization allowing for advanced statistics.

AI-Powered Analytics

Ask questions. Get instant insights with Mailjet’s MCP Server

The MCP Server transforms how you analyze campaign performance. Use conversational AI to explore data, compare results, and uncover engagement trends without dashboards or code.

  • Understand performance instantly by asking questions in plain language.

  • Identify trends and anomalies across your campaigns.

  • Automate reporting and turn analytics into quick, actionable insights.

AI chatbot interface analyzing a Mailjet email campaign. The screen shows a user request asking the chatbot to review campaign stats and make recommendations. The chatbot displays a button to access Mailjet campaign data and then shows a performance review summary. Mailjet logo appears, indicating integration between the chatbot and Mailjet for campaign analysis.