Give subscribers control with Mailjet’s Preference Center
Reduce unsubscribes and boost engagement by letting contacts choose what they receive and how often.
Reduce unsubscribe rates
Customize your unsubscribe page
Strengthen sender reputation
Reduce unsubscribes and boost engagement by letting contacts choose what they receive and how often.
Reduce unsubscribe rates
Customize your unsubscribe page
Strengthen sender reputation
Most unsubscribes aren’t rejection. They happen when contacts can’t choose what kind of emails they get or how often they receive them. A Preference Center gives subscribers the flexibility to stay connected on their own terms, protecting your audience, engagement rates, and brand reputation.
Let subscribers pick the content and frequency that work for them instead of leaving for good.
Keep your audience active by sending only what they actually signed up for.
A flexible, branded unsubscribe experience shows professionalism and respect for user choice.
Everything happens inside your Mailjet account. Choose the preferences you want to offer, style the page to match your brand, and connect it to your contact lists. No code, no extra tools.
Define content categories and frequency options that fit your campaigns.
Add your logo, colors, and messaging for a seamless brand experience.
Preferences update in real time across your lists and segmentation.
The Preference Center helps brands turn email fatigue into engagement. By giving subscribers choice and transparency, you keep your lists cleaner, your audience more active, and your sender reputation strong.
Customizable unsubscribe page that matches your brand
More relevant campaigns and stronger engagement
Fewer unsubscribes and healthier sender reputation
Whether you’re running newsletters, promotions, or automated updates, the Preference Center adapts to your audience and your goals.
Offer frequency and topic options to reduce opt-outs while keeping subscribers engaged with what they care about most.
Use the Preference Center to manage communication types for updates, feature releases, and customer alerts without flooding inboxes.
Create branded unsubscribe pages for multiple clients, maintaining consistency and compliance across all senders.
The Preference Center works seamlessly with the tools you already use in Mailjet, helping you send more relevant messages and keep your contact lists clean.
