AI email marketing

Create and optimize emails with AI, from first idea to send

Create templates, improve copy, build segments faster, and analyze performance using Mailjet’s integrated AI tools.

  • AI Email Generator for ready-to-edit templates

  • AI Assistant for subject lines and on-brand copy

  • AI Segmentation based on plain-language rules

  • MCP Server for instant performance insights in Claude

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Mailjet's AI Overview
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Practical ways to use AI in your email program

Mailjet’s AI tools help teams produce stronger campaigns faster across a wide range of everyday workflows.

Launch campaigns faster

Turn a short brief into a complete template you can refine and send the same day.

Improve newsletter production

Generate cleaner copy and stronger subject lines without rewriting everything yourself.

Refresh stale or underperforming emails

Use AI to rewrite outdated content and improve clarity, tone, or structure.

Build smarter audience groups

Create segments for engagement, value, or reactivation with a simple prompt.

Produce multilingual versions

Generate translated or localized variants of your content in minutes.

Speed up reporting and analysis

Ask direct questions about clicks, opens, or deliverability to get quicker insights.

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AI Email Template Generator

Generate complete email templates with AI

Choose the type of email you want to create and add a short description. Mailjet AI uses your brief to generate a complete template that includes structure, layout guidance, placeholder content, and first draft copy. You start from an organized, ready to refine template instead of a blank screen.

  • Get a ready made template built around your brief

  • See suggested copy placed directly into each section of your draft

  • Refine and personalize your generated email directly in the editor

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AI Assistant

Write and refine email copy with AI

Use Mailjet AI to generate subject lines, headlines, and paragraph copy from a simple prompt, or improve the text already in your campaign. The assistant works directly inside the Mailjet editor so you can rewrite, adjust tone, translate content, or create variations without changing your layout.

  • Generate clearer, stronger messaging with instant rewrites

  • Adjust tone or refresh underperforming copy directly in the editor

  • Translate or localize content with support for multiple languages

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AI SEGMENTATION

Build precise segments with natural language

Describe the audience you want in plain language and let Mailjet AI turn it into a structured segment you can review and adjust. AI translates your prompt into filter logic so you can build targeted groups faster without setting rules yourself. Use prompts for speed or switch to filters for fine tuning.

  • Build segments of your most engaged subscribers with a single prompt

  • Create high value customer groups based on behavior signals

  • Generate hygiene segments that identify inactive contacts for cleanup

AI chatbot interface analyzing a Mailjet email campaign. The screen shows a user request asking the chatbot to review campaign stats and make recommendations. The chatbot displays a button to access Mailjet campaign data and then shows a performance review summary. Mailjet logo appears, indicating integration between the chatbot and Mailjet for campaign analysis.

Email data exploration

Get performance insights faster with Mailjet’s MCP Server

Skip dashboards. Ask questions and get answers instantly. Mailjet’s MCP Server connects Claude Desktop to your Mailjet account so you can ask direct questions about your campaign performance without digging through reporting tools. Claude retrieves data through a secure, read only API connection and helps you analyze results faster with less manual exploration.

  • Compare campaigns or review deliverability factors with simple prompts

  • Ask follow up questions to dig deeper into your results 

  • Generate summaries or visualizations through Claude’s AI for faster decision making

Where AI removes friction from your email process

Mailjet’s AI focuses on the slowest and most manual parts of email creation, targeting, and reporting, replacing hours of work with fast, prompt driven actions.

From blank screen to draft

Most teams lose time deciding how to structure an email. AI generates the framework, suggested sections, and first draft copy so you start from something, not nothing.

From filters to natural language

Traditional segmentation requires field selection, logic building, and guessing. AI lets you describe your audience in plain language, then turns it into a segment you can immediately use.

From reports to direct answers

Dashboards force manual exploration. AI lets you ask a simple question and get a clear, focused insight without hunting for metrics.

AI tools in Mailjet, explained

Sign up for a Mailjet account on an Essential plan or higher. Open any email or template in the Email Editor and select the Ask AI option to generate templates, rewrite copy, build segments, or explore performance insights based on what you need.

You choose an email type and provide a short description. The AI uses your brief to create a complete template with structure, layout guidance, and draft copy you can edit in the Email Editor.

Yes. Everything the AI produces is fully editable. You can adjust text, update images, rewrite sections, or apply your own branding.

Yes. You can select any block of text and use AI to rewrite, shorten, expand, improve tone, or create variations directly in the editor.

Yes. You can translate any selected text directly in the editor. Supported languages include English, German, French, Spanish, Italian, Portuguese, Swedish, and Danish. You can apply the translated text to your email or use the Copy function to reuse or review it before adding it to your layout.

You can build segments for many targeting needs with a simple prompt. Examples include most engaged subscribers, regional or geo based groups, cross promotion audiences, high value customers, and exclusion or test lists.

Example prompt: “Show contacts who opened in the last 30 days but didn’t click.”

AI turns your prompt into logic you can review and adjust.

MCP connects Claude Desktop to your Mailjet account and lets you ask direct questions about your campaign performance. Claude retrieves data through a secure, read only API connection and provides quick insights without navigating dashboards.

No. All AI features work with simple natural language prompts. You can describe what you need in plain terms, whether it’s generating a template, improving copy, creating a segment, or asking about performance, and the AI will handle the rest.

Yes. You can turn off AI features if your team chooses not to use them. For the full instructions, see our guide.

Stay ahead with Mailjet’s AI tools

Create email templates, write clearer copy, build accurate segments and explore your Mailjet data with natural language. Mailjet’s AI tools help you work faster and simplify the key steps of building and understanding your campaigns.

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