Referral

Referral marketing seeks to boost sales through customer recommendations and conversations, spreading the word about a company’s products and services. It’s a cost-effective way to drive conversions, increase brand awareness, and reach sales targets.

A referral marketing strategy centers around loyal customers that advocate for a brand and share their experiences. Referred leads have higher conversion rates than those obtained via other avenues, which is why brands should design a thorough strategy to obtain and use referrals.

As a part of referral marketing, brands give away products to earn the trust of new customers, ask customers to become an influencer, or provide rewards to those who share positive reviews.