Glossary
Marketing collateral is any material created and used to promote a campaign. Most campaigns use various media channels to advertise a company’s products and services. Using different methods expands a brand’s marketing efforts by reaching as many target audience members as possible. Brands should have a marketing collateral checklist in place to ensure their campaign will somehow appeal to every target audience member. This can include social media, email marketing, print media, a landing page, or a blog.
Professionals designing marketing collateral should consider personalizing it to increase the chances of triggering a potential consumer to take action.
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