Contributor Guidelines - Email Marketing - SMTP services - Mailjet

Mailjet Contributor Guidelines

We’re always looking for co-pilots. Come fly with us?

At Mailjet, we geek about email. Our vision is to educate senders on best practices and latest trends, to improve deliverability and help crack down on spam. Email is far from dead and the inbox is being re-invented on a daily basis. We’re always learning and appreciate contributed content from industry friends, like you, to challenge the way we approach the inbox and bring fresh perspective to our readers.

We always welcome unsolicited submissions. Below are a few things to keep in mind when submitting content to Mailjet’s blog.

Please fill in this form to submit your pitch.

Readers

Those who frequent our blog include marketers, developers and entrepreneurs looking for insights on how to best leverage the inbox to build long-term relationships with customers. Mailjet users send both marketing and transactional email. They are located internationally, are enterprises of all sizes and industries, including ecommerce, SaaS, education and media.

Suggested Topics

Some topics we love writing about include deliverability and optimizing email content. Our goal is to create posts that are actionable and also explain the “why”. For example, removing inactive customers from your contact list can increase deliverability. This point is further strengthened when we explain that we do this because quality is more important than quantity when it comes to sender reputation.

Some other subjects we love discussing:

  • Email campaign testing
  • Email and social media
  • Email design
  • “Campaign studies” (email campaigns you have executed well in the past: including screenshots, stats and explanation of why it performed well)
  • Email API use cases and projects (i.e. Email Controlled Christmas Tree)

Of course, these are only a few possible ideas, feel free to run other topics by us as well. If it hasn’t been covered yet – even better. Sky’s the limit!

Guidelines

  • Submit your post via Google Docs to btejedor@mailjet.com.
  • Our suggested word count is something between 700-1000 words.
  • Should be informative, concise and well-researched original content.
  • Please try to avoid being overly promotional (we’ll include a company bio in the byline!) and only add 1-2 links to your own site.
  • Include 2-3 outbound links and try to include inbound links to other Mailjet blog posts, if relevant (we do not accept links to competitors).
  • Be sure to give credit to any quotes or statistics used by linking to the original source.
  • Use at least one high-res photo.

 

A few other things

Along with your Google Doc, we’ll also need from you:

  • A high-res headshot (240 x 240)
  • Insight into how you will be promoting the content
  • A short bio (3-5 sentences) including your full name, title and company name. This is where you can tell us a little about yourself, your company and include any relevant Twitter handles and website links.
  • It’ll look like this:

Screen Shot 2016-03-16 at 12.30.41 PM

Post-Publication

  • We’ll email you when your post is published and will be sharing on our social media channels – any help spreading the word is much appreciated!
  • We also share on forums such as GrowthHackers, Reddit and Inbound.org. We can share these links with you as well for you to upvote and show off your work ;).
  • Within a week of your blog being launched on Mailjet.com, you can re-post/republish your blog on your existing website. We request that you insert “This post was originally published at Mailjet.”, with a link to the original post, at the beginning.
  • Lastly, the best part about contributing is seeing all of the great feedback from readers. Feel free to keep an eye out for comments and follow-up questions readers may have on Twitter and other social media platforms.