Mailjet vs Rapidmail
Run marketing and transactional email in one platform, with built-in collaboration, flexible automation, and predictable pricing designed to scale with your team.
Built-in roles and permissions let marketers, designers, and stakeholders work in the same account without sharing logins or risking unwanted changes.
Deeper testing options and more flexible automation workflows support more advanced optimisation as campaigns and use cases grow.
Real-time co-editing, in-editor comments, and controlled publishing make it easy to review, approve, and launch campaigns together without handoffs or version chaos.
Here’s how Mailjet and Rapidmail compare across the capabilities that matter most when scaling email operations and maintaining compliance.
Run marketing and transactional email in one workspace, with shared data, templates, and reporting so teams move faster and operate with fewer tools.
Send marketing and transactional emails from the same platform for a consistent customer experience
Build automated and triggered messages using one workflow and data model
Track engagement and deliverability across all email types in a single view
An API-first platform that lets engineering teams control transactional email and integrations, while marketing teams run campaigns and automation independently in the same workspace.
Production-ready Send API and SMTP for transactional and triggered email
Real-time event webhooks to power analytics and downstream workflows
Native template and content logic so teams can personalise and render emails server-side
Isolated subaccounts and API keys to separate marketing and product traffic
Run email programs on a platform designed for regulated teams, high volumes, and strict data protection requirements.
EU data hosting with encryption in transit and at rest
Enterprise authentication and access controls, including SSO and 2FA
ISO-certified and GDPR-aligned security practices
PREDICTABLE COSTS
Mailjet uses send-based pricing so your costs grow with email volume, not list size.
Unlimited contacts on Essential and Premium plans
Paid plans scale by send volume, not contact count
Clear, predictable monthly billing
Email was quickly becoming an important channel for us to communicate with our users however we really didn’t understand the nuances of how to manage our lists and our campaigns to effectively increase open rates, click-through rates, and deliverability. It was incredibly helpful to have the one-to-one consulting with Mailjet’s Technical Account Managers team to not only clean our lists of inactive users, but in doing so actually increase the total number of opens and clicks we were receiving by 10 fold.
Mailjet has a user friendly platform and we can rest assured that the email system will deliver on time, every time. We are able to focus our efforts on our business and let the management of automated emails be taken care of by Mailjet. In addition, we know that the tool is up to date and takes into consideration the practical aspects of email automation and marketing, for example, Mailjet is the only platform that is certified as compliant with the new GDPR regulations, something that is very important for any business
We’re able to ensure a better service for our marketers by using Mailjet. They count on us, and we count on Mailjet: and this relationship helps us maintain credibility with our customers.
Mailjet makes switching from Rapidmail straightforward. Export your contacts from Rapidmail, then import them and recreate your emails in Mailjet’s editor. For developers, API and SMTP options can be used to mirror existing sending workflows. Most teams run parallel sends briefly to validate tracking and reporting before completing the switch.
Mailjet pricing scales with your sending volume and feature needs. You can choose options that fit marketing campaigns, transactional email, or both. For an accurate comparison, map your Rapidmail send volumes, required users, and automation needs to the most relevant Mailjet option.
Mailjet covers core marketing needs—email creation, segmentation, personalization, automation basics, and performance reporting—while adding strong collaboration workflows for teams. For organizations with mixed marketing and product messaging, Mailjet also supports transactional email at scale via API/SMTP, keeping brand and deliverability standards consistent across all sends.
Yes. Import contacts via CSV and organize them into lists and segments, preserving key fields for targeting and personalization. We recommend importing only permissioned contacts and aligning custom properties (e.g., lifecycle stage, locale) before your first send. This ensures clean segmentation and compliance from day one.
Yes. Mailjet provides guided resources and support to help marketers and developers coordinate the transition, including DNS setup, authentication (SPF, DKIM, DMARC), import best practices, and template rebuilding. If deliverability is a concern, teams can validate sending domains and ramp volume gradually following recommended best practices.
