Mailjet vs Omnisend

Stop paying more when your contact list grows

Mailjet helps growing teams run campaigns, ecommerce messaging, and product email without pricing jumping every time their contact list grows.

Rated 5 stars by thousands of customers
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Why teams leave Omnisend for Mailjet

Built for teams that outgrow ecommerce-only tools and need one platform for campaigns, ecommerce messaging, and product email. 

Predictable pricing based on email volume

Mailjet pricing is based on monthly sending volume, not the size of your contact database. Essential and Premium plans include unlimited contacts.

Marketing and transactional email, together

Run campaigns and transactional emails in one platform, using the same templates with Email API and SMTP built into the core product.

Collaboration and brand control, built-in

Edit in real time, reuse linked sections across templates, and lock sections to protect brand standards.

Join 100,000+ customers around the world who trust Mailjet

Mailjet vs Omnisend: which platform fits your email strategy?

Here’s how Mailjet and Omnisend compare across the features that matter most for email marketing teams.

Capability
Mailjet
Omnisend
Volume-based pricing

(Contact-based pricing)
Real-time collaborative editing
Linked and locked sections for brand control
MJML support for code-based templates
Built for marketing, ecommerce, and product email
Primarily designed for ecommerce lifecycle and store-driven messaging
Transactional email support
API and SMTP access
Ecommerce integrations
Image for One email platform for campaigns and product messages

FOR MARKETERS AND DEVELOPERS

One email platform for campaigns and product messages

Mailjet brings marketing and transactional email into one workspace, so teams can run every email program without switching tools as their needs grow.

  • Share templates and components across teams

  • Protect brand sections from accidental edits

  • Send product email with developer-ready APIs

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Mailjet security and data protection dashboard with GDPR compliance, ISO 27001 certification, and made-in-Europe assurance badges

MARKETER WORKFLOWS

Create, review, and ship campaigns together

Mailjet helps growing teams run campaigns, product messages, and ecommerce emails without pricing jumping every time their contact list grows.

  • Real-time collaborative editing with comments

  • Shared templates and locked sections

  • Team permissions for editors and designers

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Mailjet API integration illustration showing code window connected to multiple endpoints for email automation

Developer workflows

Built for developers. Designed to scale.

Integrate Mailjet quickly to send both transactional and marketing email through one API and infrastructure.

  • Send transactional and campaign email from the same API and SMTP

  • Test safely with a built-in sandbox before production

  • Integrate faster with SDKs and clear, developer-ready documentation

View API Docs
Chosen and loved by thousands of brands across the world
100+ 5 star reviews
250+ 5 star reviews
2000+ 5 star reviews
Mailjet security and data protection dashboard with GDPR compliance, ISO 27001 certification, and made-in-Europe assurance badges

SECURITY AND COMPLIANCE

Built for secure, compliant email

Run business-critical email on infrastructure designed for privacy, security, and regulatory requirements.

  • ISO 27001 certified

  • GDPR aligned and compliant

  • EU-based data centers

View security and compliance
Statistics from Mailjet that allow for continuous improvement.

PREDICTABLE COSTS

Pricing based on sending volume, not list size

Mailjet pricing is based on how many emails you send each month, so costs stay predictable as your audience grows.

  • Unlimited contacts on Essential and Premium plans

  • One pricing model for marketing and transactional email

  • Plans scale by monthly sending volume

Email was quickly becoming an important channel for us to communicate with our users however we really didn’t understand the nuances of how to manage our lists and our campaigns to effectively increase open rates, click-through rates, and deliverability. It was incredibly helpful to have the one-to-one consulting with Mailjet’s Technical Account Managers team to not only clean our lists of inactive users, but in doing so actually increase the total number of opens and clicks we were receiving by 10 fold.
Photo of Matthew Gardner
Matthew Gardner Co-Founder & Head of UX – Videostream
Mailjet has a user friendly platform and we can rest assured that the email system will deliver on time, every time. We are able to focus our efforts on our business and let the management of automated emails be taken care of by Mailjet. In addition, we know that the tool is up to date and takes into consideration the practical aspects of email automation and marketing, for example, Mailjet is the only platform that is certified as compliant with the new GDPR regulations, something that is very important for any business
Photo of Eve Pattison
Eve Pattison Business Developer – BigTranslation

Frequently asked questions about switching from Omnisend to Mailjet

Mailjet makes switching straightforward, you can recreate templates and automations, connect your sending domains (SPF and DKIM), and move transactional and triggered email to Mailjet using the editor and Email API, with guidance for a safe deliverability ramp-up.

Mailjet pricing is based on monthly email sending volume, not contact count, and Essential and Premium plans include unlimited contacts.

Yes. Mailjet supports campaigns, segmentation, automations, analytics, and transactional email, with added strengths in team collaboration and developer workflows.

Yes. Contacts and attributes can be imported by CSV or API and mapped to Mailjet fields for segmentation and personalization.

Yes. Mailjet provides documentation and support for setup, domain authentication, and deliverability best practices during your migration.