Mailjet Success Story: happn

Happn
Success Story

happn Partners With Mailjet For Seamless Collaboration Between Developer And Marketing Teams

Since its creation, happn has prioritized its client relationship and implemented its CRM strategy via 2 channels: mobile (push and in-app notifications) and email, supported by a social media strategy. Although social is the main method of engagement, email is no less important due to its ability to reach a significant portion of the membership base and the fact that it helps to build a real emotional attachment to the brand by capitalizing on the engagement and interaction with users. Thanks to Mailjet, happn has been able to expand their activity well beyond the borders of France, allowing users worldwide to benefit from their services. The company does not intend to stop there; they expect to launch automated campaigns in 2017 and also to integrate dynamic variables into their messages in order to be more relevant by personalizing even further.

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Industry

App

Activity

happn is the first 100% mobile, geo-localized and real-time dating app, which allows its users to find people that they have crossed paths with and would like to meet.

Headquarters

Paris, France

Website

https://www.happn.com/en/

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Sandra Laroche

CRM Manager - happn

“Sending newsletters is the simplest and most direct method for staying in contact with our users. We put these newsletters together using the design tools available in the Mailjet application, which are very easy to use. The design and organization of messages can be done in a few clicks. It is particularly important for us because we operate in around thirty countries today and for this reason we communicate in more than 15 languages, all while maintaining a coherent design and conforming to our graphics chart in each of our emails, as this is an essential point in our marketing strategy and in conquering new markets.”

Sandra Laroche

CRM Manager - happn

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United Kingdom
France
Germany
Spain
United Kingdom
United States
Afghanistan
Aland Islands
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antarctica
Antigua and Barbuda
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Austria
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Samoa
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Senegal
Serbia
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Singapore
Slovakia
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Virgin Islands, British
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Industry*
Industry*
Animals
Bank, Insurance, Real Estate
Car, Moto, Sport, Home
Computers and Electronic
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Food and Spirits
Gaming, Entertainment, Adult, Dating
Health care, Beauty, Well being, Pharmacy
Industry, Energy, Telecom
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Marketplace
Media, Press, Publishing
Other
Public sector and Charity
Retail
Show, Tickets, Music, Events
Social networks and Start-ups
Studies and Consulting
Travel, Accommodation and Transport

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Estimated Monthly Email Volume
Estimated Monthly Email Volume
Less than 500K
500K to 1M
1M to 3M
3M to 5M
5M to 10M
More than 10M

All good!

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