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Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

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Search query

A search query is a sequence of words typed by a user into a search engine. It aims to find information for users who research specific topics or keywords, like “current four-door sedan prices'' instead of “four-door sedan.” Sometimes, it might contain misspellings or grammatical errors, be in mixed order, or have extra words.

When a consumer seeks to make a purchase, a transactional search query uses words like “buy” or “order.” However, when a consumer tries to locate specific information, a navigational search query might look like “four-door sedan Chevrolet.”