Glossary

Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

List building

List building seeks to create a list of email subscribers who receive marketing communications by collecting the email addresses of website visitors and users. This allows brands to interact with subscribers no matter where they are on the customer journey and keep them informed.

Companies can leverage list building strategies like loyalty programs, social media giveaways, discounts, and exclusive and personalized notifications to encourage visitors to sign up.

Email lists can include potential and existing consumers, letting companies cash in on opportunities to bolster their conversion rates.