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Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

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Go-to-market strategy

A go-to-market strategy is a plan to launch a product that considers factors like target audience, competitors, and timing. An effective strategy involves thorough planning to avoid negative performance and achieve sales goals. It proves to be most effective for start-ups as it helps get them off the ground.

Email marketers developing go-to-market strategies for their businesses should focus on the customer and their attributes and requirements, as a strategy that directly appeals to prospects can prove to be increasingly successful. However, messaging and ad optimization are equally important as these are the elements that consumers will connect with.