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Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Featured snippet

A featured snippet is a brief piece of text at the top of Google search results page (SERP). Its purpose is to provide users with a quick answer to their search query, and could be in the form of a table, definition box, unordered list, and ordered list.

Winning featured snippets enables brands to increase clicks during an organic search, even without an increased ranking. They appear above organic search results, giving marketers a way to get ahead of highly ranked competitors.