Email Personalization With A Human Touch
You know that warm feeling when local shop owners know you by name and remember your order? Give your customers that feeling, digitally. In Passport, easily personalize email templates to show your customers just how special they are. Build trust, engagement and relevance with each send. Drop in personal elements with just a few clicks.
Add a Human Touch for Better Engagement
Marketing is all about making each customer feel special, so improve your email campaigns with a human touch. Personalize your email based on your contact’s properties, from how it looks in your recipient’s inbox to the content they read.
You can also easily add dynamic content that will only be displayed to a segment of your list.
Customize email
subject lines
Addressing customers by first name in the subject line has shown to improve open rates. Stand out in the inbox by piquing curiosity, making it impossible for your customer not to click.
Email personalization for the advanced coder
For those coding marketing or transactional email from scratch, personalization can be added with a simple markup. Our documentation includes a comprehensive guide on how to segment contact lists and insert personalization.
Documentation
Segment by Behavior
Personalization fields such as first name, city and favorite product can be used to build segments. Breaking your contact list into smaller groups, or segments, allows you to send the right content, to the right customer. Track how customers with similar behaviors and preferences engage with your content.
Learn more about Segmentation