You know that warm feeling when shop owners know you and your order by name? Give your customers that feeling. Segment contact lists by variables such as name, location and historical activity to deliver the right content to the right customer.
Addressing customers by first-name in the subject line has shown to improve open rates. Stand out in the inbox by piquing curiosity, making it impossible for your customer not to click.
Get creative by mixing and matching other variables such as location. Perhaps you’d like to drive customers to shop at their local store or attend an event in their nearest city, save time by sending one email and having the content populate for you.
Personalization fields such as first name, city and favorite product can be used to build segments. Breaking your contact list into smaller groups, or segments, allows you to send the right content to the right customer. Track how customers with similar behaviors and preferences engage with your content.