Dedicated IP Address for Email Marketing

A Dedicated IP Address With Mailjet

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Mailjet > Dedicated IP

We can provide you with your own dedicated email marketing server, complete with a unique static IP address. Our technicians take care of all the technical details and your server is delivered ready for you to use. Stop worrying about your sender reputation being affected by the sites in your server network neighborhood and start using the full power and flexibility of your own IP address!

What is an IP address?

Every server or other device connected to the Internet has an IP address, which is used to identify it and record its activity throughout the network. Websites are associated with the IP address of the server they are hosted on. A lot of websites can be hosted on the same server and share the same IP address, so any suspicious activity on one of those sites can have a negative impact on the rest.

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What is a dedicated IP address?

A dedicated IP address is your own private IP and is associated with your website alone. A dedicated email marketing server gives you the freedom and resources to scale your campaigns at any time. If your sender reputation is vital to your business and if you want to ensure email deliverability, then you should consider getting a dedicated IP address.

Test the reputation of your domain or IP address

Dedicated IP reputation monitoring

Just as banks use credit scores to determine your eligibility for a loan, ISPs (Gmail, Yahoo, etc.) assign a reputation score to each sender’s IP address. Each sender is evaluated by how they follow best practices, such as promptly unsubscribing customers, high engagement and more. Our dedicated team works with feedback loops to efficiently respond to spam complaints, bounces and unsubscriptions, so you can spend less time managing and more time creating.

With great power comes great responsibility

Consider using a dedicated IP address as your business grows. A dedicated IP address on your own marketing server puts the power of your reputation in your hands. On one hand, it gives you complete freedom to grow and maintain your sender reputation; on the other hand, bad practices are also more noticeable. Dedicated IP addresses are recommended to manage IP reputations of those sending over 150,000 emails per month, and are available on our Silver plans and above.

Upgrade to a Silver plan

Rest easy with a dedicated IP address

Our platform is built to be attuned to ISP practices like throttling. ISPs use sending volume restrictions, or throttling, to manage the large volumes of data that travel through their network. Mailjet automatically adapts your sending pace as needed.

Get Deliverability Support

Did you know that for larger volume senders, best practice is to host marketing and transactional messages on two different dedicated IP addresses? Separating the two ensures that one does not impact the reputation of the other. Learn more tips from our experts.

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