Review past email performance to learn from your wins (and losses) and set goals for future sends. Campaign Comparison helps you average past email results to create benchmarks. Use benchmarks as a goal or reference when evaluating performance of individual campaigns and series of email campaigns.
Grouping your email campaigns together tells the larger story of your mileage as a sender. You’ll see larger trends take shape and help to drive the strategy of your future sends. With Campaign Comparison, you can easily identify which contact lists drive higher open rates, which call-to-actions drive higher click rates and build a story of who your customers are and how they engage.Engage better with A/B Testing
Find out which calls to action helped drive the most traffic, and which subject lines were more click-worthy. Remember, high performing calls to action have higher click-through rates. Group three word calls to action and run that benchmark against one word calls to action. Or, add an extra filter by benchmarking various types of calls to actions sent to a particular customer segment.Discover Segmentation
Group past email by sent date to take a look at how customer engagement changes over the year. Benchmarking certain seasons can be especially useful to determine the best time to run a promotion, announce a new product or hold a contest. E-commerce companies might want to benchmark their past holiday season in preparation for their campaigns this upcoming season. B2B SaaS companies looking to announce a new product may want to review their campaign performance over the past few years to find when customers are most engaged.
Remember to keep an open mind when analyzing your data. Customer behavior isn’t static: their engagement with your campaigns change as a result of product updates, the economy or technology. Create meaningful email benchmarks on a weekly, monthly or yearly basis depending on how frequently you communicate with your customers, and take your campaigns to the next level.