With Mailjet, send the email that will generate the best engagement from your lists. Guessing can be costly - design and test up to 10 versions of your emails to maximize your chances of reaching your targets and optimize your campaign’s results!
With its advanced A/B testing functionality, Mailjet lets you test not just two, but up to 10 different versions of your message. The best performing version is then sent to the rest of your list.
A/B tests allow you to test items such as the sender name, subject, content, and design of your email. Among a subset of your contact, observe which call-to-action is most effective, depending on its position, content, or colour. Testing your email makes you more competitive! Understand the tone to adopt with your targets in much more detail than before.
As the content owner, define your ideal criteria: highest opening or click rate, lowest churn rate, or lowest spam rate. Hard data tells the story of which subject line, image, button or copy resonates best with your customers. The most impactful version will then be sent to the remainder of your contacts.
We’ve got you covered! Regardless of your sector or target audience, you can stop guessing and taking risks. A/B testing allows you to better understand your readers, their behaviour, and what triggers the most conversions or sales for your campaign.
Always start a test with the hypothesis that you’re looking to prove. Then, hold one or multiple variables constant when you test. This will help prove statistical significance. To learn more about best practices and tricks, head over to our blogBlog