Event: GDPR Beyond Borders: Expert Guidance for Global Brands

GDPR Beyond Borders: Expert Guidance for Global Brands

GDPR Beyond Borders: Expert Guidance for Global Brands:

While a lot has been said about how GDPR is going to change data privacy practices in the EU, it is also a policy that is affecting businesses all around the world. Companies across the US in particular are scrambling to ensure they are meeting the requirements under GDPR, not only to ensure compliance with their EU customers but also as an opportunity to stay ahead of the curve on future privacy legislation that will follow the path carved by GDPR.

The General Data Protection Regulation (GDPR) will affect up to 80% of U.S. businesses. If your company is noncompliant as of May 25, 2018 you run the risk of facing legal action by Data Protection Authorities or lawsuits filed by EU citizens. To help make sure you and other leadings brands are compliant, we convened expert panels and workshops in New York City to answer some key burning questions for American businesses.

We captured the entire event for you to consume how and where you prefer – bite-sized videos, full videos from the event, and a podcast. Our panel of lawmakers, lawyers, technology and marketing experts from Europe and the U.S. answered the following questions:

  • What does GDPR mean for the future of your business?
  • What are the consequences for businesses found not to be respecting GDPR?
  • Who will be a target for potential fines and class action lawsuits?
  • What are the steps that your legal, marketing, and technical teams need to complete before the regulation comes into effect May 25, 2018?

GDPR Decoded

Does it feel like GDPR is going over your head? Do you wish that you could get just the facts, plain and simple? In this session, a leading expert will nix the legal jargon to explain what the new EU data protection regulation is and why it matters to your company in language that you can understand. Our keynote, Pierre-Nicolas Schwab, kicks things off.

Risky Business: Invest in GDPR or Be Left Behind

Why should we care about GDPR? Why are companies across the globe talking about GDPR and why is everyone feeling apprehensive? This panel explores the reasons behind the current GDPR frenzy, the differences this law presents in contrast to privacy laws in other parts of the world, and explains the rationale for GDPR and what companies need to be thinking about as they finalize their GDPR compliance plans.

Approaches to GDPR Compliance

To get you prepared, we’ll walk you through major steps that should be included in your company’s compliance roadmap. We’ll also share first-hand insights from companies who are far along in their compliance journey, including common challenges and the necessary investments you need to make.

You’re Only As Strong As Your Partners

Whether it’s cloud hosting, a lifecycle engagement platform, or an email service provider, more companies are using third party vendors than ever before. If you’re one of them, do you have a complete view on how and where your data is being processed and stored? Under GDPR, being compliant means that your third party vendors also need to be compliant, or you both will be at risk. Hear from popular vendors to discover the best ways to understand manage risks.

You can find the full podcast mini-series on Apple Podcasts and anywhere you get your podcasts to bring you these lessons right to your earbuds. Be sure to asking any questions you have to Mailjet with the hashtag #GDPR.

With GDPR now just around the corner, be sure to also download our SOS Kit to ensure you’re ready for May 25th.

GDPR SOS Kit For Marketers

Watch The Full Video Here!

Partners

Meet Our Speakers

Pierre-Nicolas Schwab

Chairman of the Big Data Initiative, European Broadcasting Union

Antonis Patrikios

Partner - Privacy, Security & Information, Fieldfisher

Susan Wiseman

SVP, General Counsel & Corporate Secretary, Braze

Darine Fayed

DPO & Head of Legal, Mailjet

Judy Boniface

CMO, Mailjet

Jonathan Hyman

Co-Founder & CTO, Braze

Ben Hoxie

Director of Product Management, mParticle

William Beckler

CTO, StellaService

Marissa Aydlett

SVP Marketing, Braze

Hillary Adler

Senior Editor & Data Analyst, DMN

Fouad Khalil

Head Of Compliance, SecurityScorecard

Kate Hooker

Head of Legal, Greenhouse Software