Mailjet Team


How can the performance of transactional email be optimized? [GUIDE]

If you’re using emails for your business, you’re probably already familiar with transactional emails. If you don’t know what they are, transactional emails are one-to-one emails, sent in response to an action by a user. They come in many forms, but a few examples of transactional emails are newsletter subscription confirmations, order delivery tracking messages, or abandoned cart reminders.

Considering how relevant these messages are, it’s quite surprising that transactional emails are often neglected. In fact, they can be used in a lot of different ways to your advantage. So how can you leverage your transactional emails make the most out of each message? Our guide is here to help!

In this guide you’ll learn more about:


  •  – The role of transactional emails in your business and your emailing strategy.
  •  – The technical prerequisites you need to properly integrate transactional emails to your website and/or apps.
  •  – How to properly create engaging and efficient transactional messages.

So don’t hesitate! Download our latest guide and learn how to improve your transactional emails!