The Best Mother’s Day Email Campaigns

Mother’s Day is coming, and on top of Sunday brunches and maybe a couple mimosa’s, you can also expect an increase in soft pinks and flower GIFs in your inbox. By the way, this year it’s May 13th – here’s a Google Calendar link so you don’t forget. :)

We love these times of year, including Holiday Season, Valentines Day, and Summer Break, because it brings out the most creativity in marketing departments and brands trying to distinguish themselves from the crowd. This is especially true for ecommerce and retail sites who are emailing about upcoming Mother’s Day sales, but just as interestingly, brands of all stripes are celebrating mothers in their own unique way.

 

Applying Best Practices to Your Email Campaigns

In honor of our mothers, we wanted to showcase some of the more effective and beautifully designed emails and newsletters, and give you a little look into what we love about them. Each of these campaigns utilizes many of our recommended best practices, including using images and GIFs to increase engagement, clear calls-to-action, simple design, alignment to your overall brand, and more.

BUT, we also would love your input! As you take a look at these campaigns, be sure to vote on your favourite at the bottom of the page, and we’ll tally these up to present to the world what the Mailjet community considers the best Mother’s Day newsletter 🏆.

 

Anthropologie: Power of Simplicity in your Email Campaigns

 

Anthropologie Email

 

First up is Anthropologie’s To Mom With Love email. What we love about this campaign is its simplicity, focusing the email on one clear purpose: shop Mother’s Day Gifts.

The image is simple yet beautiful and brand-aligned, making it clear right off the top what this email is about. Their call-to-action, “Shop Mother’s Day Gift”, is more descriptive than many in this list, which simply state “Shop Now”. They also use colors really effectively, creating a clear emotional reaction of energy, love, and motherhood.

 

Jack Spade: Email Design to Increase Clicks

 

Jack Spade Email

 

We warned you about soft pinks. This email continues the trend started by Anthropologie with it’s simple yet impactful design. They also take advantage of the fact that many of their customers are used to shopping on their website, and so they maintain this brand consistency with the website heading at the top, which creates familiarity and allows readers to navigate to any page on the site they want.

But make no mistake, the page THEY want you to go to is the Mother’s Day “Shop Now” link. The witty (and all too relatable) headline “You Never Call Anymore” literally forms the top of a funnel that pulls your eyes downwards to the one CTA, “Shop Now”. Brilliant.

 

SeatGeek: Brand Alignment

SeatGeek Mothers Day

 

Next up is Seat Geek’s campaign, which is powerful for two reasons.

First, they know their audience, and as a result they are branding this email not like what we’ve seen above with Mother’s Day colors and flowers, but instead with their on-brand blue and yellow. Their audience, as a sports ticketing mobile app, is predominantly younger users who interact with their product on a mobile device.

Second, SeatGeek is the only example in this list that utilized a GIF in its email, and it does so in a creative way that (1) reveals more information the more you watch, and (2) draws your attention to the core message of the email: It’s Mother’s Day and she just wants to spend time with you.  

 

Dr. Martens: Email Personalization

Doc Martens

 

Our last contestant is Dr. (Doc) Martens. I’ll push past the obligatory beautiful flower arrangement, bold headlines, and website-navigation and instead focus on their email personalization. While this email is clearly a Mother’s Day email, trying to remind their audience that they have some gifts to buy, it’s also using past click behaviour and engagement data to curate a list of products that they think will be interesting to the user.

Plus, the way the flowers grow out of the text? Love it (Pro tip: just as with your mother, it’s always good to show respect to a designer).

 

Key Takeaways: Email Inspiration for Mothers Day

All together, these campaigns touch on some of the really important best practices you need to consider when putting together your emails campaigns, and especially your Mother’s Day campaigns.

  • Keep it Simple: Your campaign shouldn’t be asking your audience to do too much. One clear Call-to-Action and one core message is ideal to generate the most engagement.
  • Keep it Brand Aligned: While the soft pinks may feel like a necessity at Mother’s Day, don’t forget that you have a brand you need to maintain.
  • The Power of GIFs: A cat GIF is one thing, a custom GIF that can showcase your value, stay on brand, and also communicate your core message? That’s the tops.
  • Personalization: With your email platform, there is so much you can do to personalize content and segment audiences to increase engagement on your emails. Your Mom’s favourite Mother’s Day gift is a one-of-kind homemade card, why would your audience be any different.

 

We’ve love your thoughts – which email best captures the Mother’s Day spirit? Which email are you desperately trying to click on? Leave your vote here!

Happy (early) Mother’s Day to all the mothers!

New: Edit Your Emails With Others In Real Time

Ta-da! WE’VE DONE IT. What are we talking about? A solution that will make life easier and allow you to collaborate on beautiful emails with ease.

So, what is it? Teamwork in real time!

Now you can work on your email designs with others, at the same time, from anywhere. Finally, the same collaboration tools you expect in all your documents, you can now have in your email campaigns.

Real time teamwork to create your emails

Are you designing a campaign where you have to write the content? Does your designer have to update the images and ensure that the brand guidelines are adhered to? Working with others on emails often turns out to be complicated and all the extra back-and-forth can waste a lot of time.

Well, here’s something new from Mailjet (and new to email campaigns anywhere): we are developing solutions that will make designing, writing, and sending emails as a team much faster, and easier. You can now work with anyone, anywhere, to build emails at the same time. No more waiting for your colleague to finish editing an email so you can begin to make your changes, join them in our new collaborative editing tool.

How, exactly, does this work?

It couldn’t be easier

If you open an email campaign or template and someone is already making changes to it, just join the session. The initial of your first name is displayed as soon as you join:

Person joins Real-Time Collaboration session

The best advantage is that you can’t overwrite the changes your colleague is making when you join the template, and vice versa!

You can see, in real time, what your colleague is doing. You can then make your own changes and they will also be visible in real time:

View person 1:

Real-Time Collaboration: a person joins

 

View person 2:

Real-Time Collaboration: a person modifies

To make teamwork easier, Mailjet blocks the section (text, image, etc.) you are working on so that nobody can make changes while you are working on it:

Real-Time Collaboration session block

 

Extra secure, for everyone!

This feature is available as part of Mailjet’s Premium and Enterprise subscriptions.
The Teamwork feature is not activated for customers using our Basic plan. However, in Basic and Free accounts, you will be alerted if someone is already working on a campaign or template that you want to edit. You can choose to not edit that email, or else you can retake control.

Popin Real-Time Collaboration block

If you are already on a Premium account, check out this new feature now!
And if you’re not… What are you waiting for? Upgrade to Premium and start collaborating with your team to create awesome emails!

Apply Your Changes To Multiple Email Templates With A Single Click

New year, new feature…makes sense, right?

If you’re always changing things up and switching between different sections and email templates, then you’re going to love this. Mailjet already lets you both save and block sections.

But now you can also link saved sections to email templates, and apply any changes you make in those sections to all linked templates with a single click!
It’s for real! You can decide to have your changes applied everywhere automatically.

Say you use the same header on multiple templates and you want to update – for example – your logo, this new feature will undoubtedly save you a significant amount of time. Pay attention to what comes next ;)

Let’s start at the beginning: creating and saving a section

A section is a part of your email (e.g. the header or footer). You can create, change and save them to reuse them whenever you want in other emails.

Passport Saved Section

 

There are two ways to create and save a new section:

    • Within an email template or as part of a campaign (either new or existing): you can save a section that you want to reuse by clicking on the “Create a saved section” icon. That section will then be added to your library (“Saved sections” in the left-hand menu), where you will be able to find it later on.
    • Directly in the “Saved sections” menu, by going to “My Templates” and clicking “Saved sections”.

Link and watch it spread!

Now Mailjet has something new for you. Your saved sections can be linked to email templates so that any changes are displayed automatically. Forget the days when you needed to go back over your templates to update them all manually every time you wanted to change something.
Now you get a smoother, quicker, more efficient experience. Sounds great, but how does it work?

How do I link a section to one or more email templates?

Bear in mind that this feature can only be used when you start with a template. So first you need to go to “My templates” to either open an existing template or “Create new”.

You will then have two options:

      • Did you create the section as part of an email template? Save the section. This will automatically link it to that template.
      • Did you create the section in “Saved sections” or as part of a different template? Open the template that you want to use and add the section to it. This will then automatically link it to that template.

Making and applying changes

Do you use the same header for four of your templates? Have you recently changed your logo and want these changes displayed on all four templates?

Passport Saved Sections

 

All you have to do is edit the relevant section in “Saved sections” and click “Save and Propagate” to apply the changes to the templates in which the section is linked.

Passport Propagate Changes

 

If this section is linked to all four templates, they will all be updated automatically.
Warning: please check carefully that you want changes to show on all linked templates before applying them everywhere.

A few extra details to help you find your way around

In an email template

You can only link or unlink sections in an email template. Sections created in a template are automatically linked to that template. Sections created in a campaign are not linked to the campaign template.
Warning: if you modify a section in a template, it will be saved, and changes will be applied to all the other email templates linked to that section. If you only want to modify the section for the template in use, you must unlink it from the others.

In “Saved sections”

You can only create and update sections here. If a section is linked, changes will also be applied to any linked templates.

In a campaign

Saved sections can only be linked to templates. They will be converted to regular sections for campaigns.
To link a section that was created as part of a campaign: save it, then look it up in the “Saved sections” library, drag it to a template and link it to that template. Repeat for as many templates as you want.

Unlink linked sections in a flash!

If you want to unlink a section from one or more templates, all you have to do is go into each of your templates and delete the link. If you don’t want subsequent changes to the section to display on that template, then click “unlink”.
Once it has been unlinked, the section becomes just a regular section. If you want to relink it, you either need to save it as a new section (if you have made additional changes) or delete and re-add it from “Saved sections”.

Screenshot: to unlink a linked section

 

This feature is available as part of Mailjet’s Premium and Enterprise subscriptions.

Manage Your Templates Easily With Mailjet’s Gallery

A few days ago, we came out with quite a few improvements and features. Today, we’re taking a closer look at the ones that involve managing your templates, to help you get the best use out of them. These new features will let you organize yourself better and save precious time.

Template-Gallery

As a reminder, Mailjet gives you free access to more than 50 templates to get inspired, but you can also create your own easily with our intuitive e-mail editor.

Find your templates easily in your Mailjet gallery

Once you’ve created or modified a template, you can save it and find it directly in your gallery. We have improved its interface so you can find the templates that interest you in just a few clicks.

A new scrolling menu to rank your templates

In your gallery, you’ll find a scrolling menu in the top-right corner  that allows you to organize your templates in the order that you like. You can now sort them by alphabetical order, last modified or creation date.

OrderMenu-EN

Advanced search to find the template of your choice

In the top-left corner of your gallery, you now have access to a search field that lets you find one or several templates by searching by name, desired language or applied labels (learn more about labels below).

EN-SearchMenu

Improved management of your templates

If you click on the small nut above your template to the right, you can choose from a variety of options. Since last year, you have been able to export templates to a sub account  or download your template in HTML or MJML in order to make collaboration easier with your teams.

Today, we have added two new options: adding categories and viewing editing history.

Adding categories to your templates

Most of our customers use Mailjet to create newsletters using different themes, and with more than twenty templates, it can be difficult to find your way around.

In order to quickly find the templates you’re interested in using, we have implemented labels. You can now add labels to your templates to easily find them in your gallery using their colour or apply a filter to group them together easily when you are searching for them from the search field.

In your template gallery, above the menu to the right:

  • Click on the Manage labels button

EN-ManageLabels

  • Then on the button Create a label

EN-2-Create-a-Label

  • Give the name of your choice to your label and select a colour, then click on save and your label has been created!

EN-3-NameOfLabel_Color

To add the label to a template:

  • Click on the nut on the template of your choice and then on Assign a label

EN-4-AttributeALabel

  • Select the label of your choice and click Save

EN-5-SelectALabel

  • The label will appear on your template.

EN-6-LabelCreated

This feature is only available for Premium subscriptions.

See publication history for your templates

EN-Preview_History-link

Hover your cursor over the template of your choice and a new “Preview & history” link will appear. Click on it and you’ll land on a template previsualization page where you can find up to the last 5 published versions of your e-mail. That way, if you’re not satisfied with the most recent changes you made to your template or if you want to see what it looked like before you made them, you can easily turn back the clock by selecting a previously published version.

 

History-Dashboard-EN

Now head to your template gallery to test out these new features.

We hope you like these new features. Feel free to tell us what you think on Twitter.

Beautiful Responsive Email Templates For Your Holiday Campaigns

The end of the year is an exciting and stressful time of the year for us marketers. Exciting, because we all look forward to the holidays, giving and receiving presents, and embracing our creative side to try and come up with original campaigns.

But, at the same time, it’s crazy stressful. So many things to think about all at once: Halloween, Black Friday & Cyber Monday, Christmas, New Year… All this comes at the time of the year when you have assess how the year went, and plan ahead for the next year that’s just around the corner.

Stressed

 

Okay, sorry we didn’t mean to stress you out even more… And to be fair, there’s no reason for you to be that stressed. Because Mailjet has a surprise for you, something that will be your secret weapon in the battle of the inbox this holiday season.

Our Gift To You: Responsive Email Templates

At Mailjet, we understand the struggles that marketers face during the Holiday period. And that’s why we always try and come up with new ideas to help make your life easier for all of us. This year, as part of our 2017 Holiday Toolkit, we have created three responsive email templates that allow you to create beautiful email campaigns in a matter of minutes.

For those of you who aren’t familiar with it, Mailjet’s easy-to-use email editor, Passport, helps you design your own emails without the hassle of coding. But for some of us who aren’t very creative, coming up with a concept or layout can be time-consuming and maybe even frustrating.

Señores y señoras, here’s where our Holiday Templates come into play. Coded using our own open-source markup language, MJML, these templates are ready for you to use and adapt to match your own brand.

Black Friday

We’ve created an email template for your Black Friday and Cyber Monday campaigns. We all know that the main focus on these two occasions is on promoting special offers.

Our Black Friday and Cyber Monday template keeps it nice and simple. You don’t want to distract the customer with useless information, but you want to get straight to the point of what you are offering them. The offer and CTA should be what stand out overall in the image. Use a solid background and avoid multiple CTAs to ensure you don’t lose the reader’s attention.

Another important thing is to be consistent with your brand, so that when your subscribers open the email, they recognize you straightaway.

Christmas

Although during Christmas the focus is still on buying, it is quite different from Black Friday and Cyber Monday. And our templates have been created to address these differences. While during Black Friday the key is the discount or promotion itself, your Christmas campaigns need to give your subscribers a flavour of what you offer. Include an overview of some of your products, something that will make the reader think: “Oh, that would be perfect for X”.

Use enticing titles that link back to the holiday season and give it a bit of Christmas touch, and take it a step further by using personalization and segmentation in your Christmas emails, to make your customers feel even more special.

Happy New Year

Okay, this one may come as a bit of a surprise. “Why do I need a Happy New Year template?”, you might wonder. Well, to send them your best wishes for the new year, of course. You want to build brand loyalty by letting your customers know that you think about them, you cherish them and you wish them all the best for the coming year. Don’t make the mistake of thinking that the only emails that bring value to your business are promotional ones.

New Year Holiday Template 2017

And why not make them even more fun by including some animated content? Always remember that customers want to feel close to the brands.

Ease and speed of use

As we’ve already said, our aim is to make life easier for all of us marketers. And our templates are extremely handy. They have been coded with our responsive coding language MJML, they are easy to download and import into Passport, where they can be personalized and adapted to your brand’s needs. In case this sounds a bit ambiguous, here is a tutorial for you:

Uploading Templates Screencast

We hope that you love our templates as much as we do, and that they will help your email campaigns smash it in the holiday inbox. Just don’t forget the importance of the subject lines you use, cause they will make a huge impact on your open rates. If you need any more inspiration on building your Holiday campaigns, you can find everything you need in our Holiday Guide.

 

Holiday Emailing Guide

 

Have you created beautiful email campaigns with our Holiday Templates? Share your thoughts with us via Twitter.

Black Friday: Tips For The Perfect Email Campaign

Some things keep coming back faster than you expected them to. As soon as the summer heat starts to fade, stores magically become filled with holiday decorations… and suddenly, you’re thinking to yourself  “oh, right, it’s that time of the year again…”. Yep, now’s the time to take your brushes and your tools out to craft your Black Friday and your Cyber Monday email campaigns.

But hey, we know it’s hard to be outstanding every single time you prepare an email campaign -and we know pressure’s high for this specific event, when consumers receive a mountain of emails each day with discounts and promotions from each and every brand they’ve ever subscribed to.

Raise up, email marketers: it’s time to craft the perfect Black Friday and Cyber Monday emails. Just follow our steps and you’ll create a masterpiece.

black friday email campaign

 

Want to define your email strategy to win customers over this holiday season? Check out Mailjet’s Ultimate Guide To Holiday Emailing.

Holiday Emailing Guide

 

Email tips for Black Friday & Cyber Monday

The Basics: A Good, Responsive Layout

Yes, we’re being Captain Obvious here. But no matter how attractive the prices you offer are, you can’t afford to send out an average looking Sale campaign with multiple CTAs, a festival of different fonts and kaleidoscopical colors. Last Black Friday, we still saw A LOT of these.

 

DON’T do this:

image08


DO this:

ef8d82b6339503a328e3aee277b106d8

A few rules to avoid a design disaster:

  1. Stick to a simple structure with columns (easier to get your email responsive)
  2. Keep a fair mix of images and text (about 60/40)
  3. Align fonts and size of your messages
  4. Decide which CTA buttons to use and make sure they are clearly displayed in a contrast color
  5. Have a look at our Ultimate Guide to Holiday Emailing to dig further.

Does this sound like Mission Impossible to you? Don’t panic: you don’t need to hire the latest fancy designer in town for that. With a drag-and-drop email editor, like our own Passport, you can easily build a nice looking email from an existing gallery of templates. Just throw in the right number of CTAs (that is, not many), add a few carefully-selected images from your brand library and you’ve got a great start.

 

Be Pretty But Don’t Shut Up

Don’t get us wrong -we just told you to make sure your email looks pretty, but going ahead, you also need to make sure design and content go hand in hand. For the past years, we’ve seen a minimalist trend out there with a lot of really, really beautiful Black Friday emails that just don’t tell you much about the sale, because… they’re just pretty.

DON’T do this (unless you’re sure everyone knows perfectly well what you do already…):

11_28_13_BlackFriday

 

Sure, a sleek design and a good CTA can go a long way, and some Black Friday emails are real works of art. But think again -this could work fine when you launch a brand new mysterious collection, to tease your loyal customers. But here, we’re talking about THE most competitive time of the year in the inbox; plus there’s little surprise/suspense effect on what a Black Friday offer can be made of.

If your contacts don’t immediately get what’s on sale, it’s double or nothing: either they’ll be intrigued and click to see more, or they’ll be slightly annoyed that you’re asking them to search by themselves what you’re offering and move on to another email. (Yes, your contacts can be lazy: never underestimate that.)

So, be sure to include a few product examples that entice people to use these amazing discounts right away.

DO this:

7c95a7efa043e887d3fc8900d4c824d9

Don’t Forget Your Signature

We’ve said it before: having a dedicated email voice helps you stand out and be more easily identified in the inbox. It’s even more crucial during a noisy period like Black Friday and Cyber Monday, when all the brands are going to use the same wording and content with percentages of discounts, as well as potentially similar designs. By the way, don’t feel like you have to go black: you can also make color the new black and use a dark touch only here and there.

DON’T DO this:

black friday marketing

 

There’s no one recipe to create the perfect Black Friday email. The main idea is to make sure that your customers recognize you when they receive your email and read it in the crowd of other Black Friday emails. So we recommend that your emails clearly display your brand identity (logo, style, voice, type of subject lines, images…) in order to enhance your chances of capturing your reader’s attention.

DO this:

black friday

This email from Agent Provocateur has it right: the brand colors are all over the email, with a few products displayed as well.

 

Another thing you can do to make sure that your contacts recognize you is to pair your Black Friday and your Cyber Monday emails: similar designs, slightly different messages, like Jonathan Adler.

DO this:

black friday email

Hello, beautiful twins.

Stand out in the inbox

We’ve already said this: your contacts’ inbox will completely full on Black Friday, and most likely the majority of your subscribers will only dedicate a few seconds to each email they’ve received. But… you don’t want this to happen to your campaign and you’re prepared to do whatever it takes to prevent it. Great.

To stand out in the inbox and ensure that your contacts pay attention to (and appreciate) your offers, sometimes you have to go all in and give your campaign an innovative touch.Want some design ideas that can capture your readers’ attention? You can play with these elements to create an unforgettable email:

DO this:

Forever-21-scratch-card

 

And voilà: now that you’ve got all our master tricks, you’re all set to be the next Picasso of email marketing this season.

Ready to create a masterpiece? On your marks, set, design: share your tips with us on Twitter using #MailjetDesign.

***

This blog post is an updated version of the post “Crafting the Perfect Black Friday Email Campaign“, published on the Mailjet blog on November 3rd, 2016 by Mylène Blin.

The Ultimate Guide To Holiday Emailing

The Ultimate Guide To Holiday Emailing

For the email marketer, the holiday season is here and it’s time for all of us to get ready to make the most of it. And no, it’s not just about dusting off our Christmas jumpers and lighting up the whole neighborhood with our festive decorations. It’s also about putting together amazing campaigns that will help us to embrace the holiday feeling to build our brand and drive sales.

This year, we’ve combined all our Holiday resources in one, to create your one-stop shop to win the battle of the inbox this season. In our Ultimate Guide To Holiday Emailing, you will learn how to create amazing content for your campaigns, you’ll find great design tips from some of our friends in the industry, and get inspiration from great email examples by top brands.

We’ll help you define a Holiday Email Strategy that will win your customers over, with all you need to know, from setting your goals to that last-minute checklist.

 

Contents:

  1. Setting goals for the holiday season
  2. Crafting irresistible email content
  3. Designing beautiful holiday emails
  4. Brands that rocked the holiday inbox
  5. Mailjet’s Holiday email checklist

 

Only want to have a look at one specific part? Click on the links to download our Content, Design and Email Examples extracts.

Download Mailjet’s Ultimate Guide To Holiday Emailing and prepare to learn from great email examples, discover amazing design tips and get your team together to craft engaging content.

We’re sure you’ll love it, so make sure you’re spreading the word and letting people in on our little secret by sharing on Twitter, Facebook and LinkedIn!

 

Email That Wins The
Halloween Inbox

Getting ready for Halloween is fun but it can be hard work too. Hollowing out a pumpkin. Carefully applying fake blood. Trying to put together a costume to rival Chica the spider-dog’s.

 

Email Tricks For Your Halloween Campaigns

Like most Halloween prep, crafting an  email that gives your subscriber goosebumps (in a good way), takes preparation and creativity. To help you out, we’ve handpicked some scarily good campaigns.

 

Tip 1: Include a trick and a treat

Look at how Coca-Cola injected some fun into the Halloween inbox by inviting subscribers to dress up as their favorite drink. Not only is this a good way to give the customer a good laugh, but also cleverly encourages free brand marketing. Take this as an example and start thinking about how you can leverage the power of word-of-mouth marketing (WOM).

 

Coca-Cola halloween

 

Tip 2: Look devilishly good

Halloween is the perfect opportunity to dress up your emails to give them an edge. Mango stays true to its personality with this elegant, yet rather cheeky, message. The title is eye-catching, set in sharp contrast against the white background, and the paragraph adds a twist, combining its spooky theme with some intrigue.

Mango Halloween Email

 

Tip 3: Build up the suspense

A mystery deal can be a great way to keep your subscriber hooked and get them to visit your website. Pull & Bear’s ‘Trick or Treat’  email campaign invites customers to play a virtual scratch game to win a discount.

Spicing up your emails with a sense of mystery will help your click-through rate, as your contacts are likely to be tempted to try their luck, which will translate into visits to your website.

Halloween Email Pull&Bear

 

Tip 4: A custom-made email costume

Subscribers are mostly engaged by helpful, relevant email. This can be anything from including on-trend topics, customizing email to their preferences, or catering for their Halloween needs.

This NOT ON THE HIGH STREET.com campaign includes useful content for the time-strapped shopper, with links to everything one might need for the perfect Halloween party, from sweet treats to fancy dresses.

Let the reader know that you have a cure for all their pain points, that you have what they are looking for, and that they won’t need to look anywhere else. No tiring Halloween costume hunting after work, no endless evenings spent crafting decorations. Their Halloween party can be sorted in just a few magical clicks!

Halloween Campaign by Not On The High Street

 

Tip 5: Free all kinds of new monsters

Make your Halloween email stand out by being bold and using fresh, innovative content. Lands End does this cleverly, by bringing its products to life with the use of an animation, an element that will most definitely attract the reader’s attention. They also give their email a different twist, opting for ‘Black Magic’ as their title, rather than the usual ‘Trick or Treat’ They even top it off with a short Halloween themed poem.

Be creative, innovative and original and you’ll see how your effort pays off.

 

Halloween Email Land's End

Want to see the animation? Check it out here.

 

Bonus: Adapt it to your industry

While for some industries Halloween-ifying their email content can be quite straight-forward , others might have a bit of brainstorming to do. If you’re not feeling your most creative self today, here are a few ideas on how to give your holiday metrics some oomph:

Ecommerce

Bring your products to life in Halloween style. List the essential ingredients for the perfect party, and let the reader know that you have everything they need for it.

Software

Add a spooky twist to your product, perhaps include an invite to an exclusive Halloween event, or unlock some scarily remarkable feature or content.

Travel & Experiences

Draw together some Halloween events or experience days local to your subscriber, or use this opportunity to promote some inspiring destinations. Many places have their own local traditions around Halloween (like El Día de los Muertos), it could be a great chance to promote them!

Food & Spirits

Give your contacts Halloween recipes so good your readers will want to stay up cooking all night. Focus on classic ingredients (pumpkin!) and on spooky-looking dishes. Want to make it even better? Run a contest and ask your subscribers to share photos of their creations with you. User generated content will be your new best friend!

Beauty & Well-being

Let your subscribers know that whether they want the perfect make-up for their costume or they actually want to look a bit less like a monster, your products can do the magic.

 

Holiday Emailing Guide

 

These marketers know that it takes work to turn a great idea into great copy and design. Draw inspiration from these campaigns, and download Mailjet’s Ultimate Guide To Holiday Emailing to get even more tips, and make sure your email wins best-dressed in the Halloween inbox. As for your own winning costume, you might need to look elsewhere. Happy Halloween!

Do you have any great ideas or advice for a Halloween campaign? Feel free to share them with us on Twitter!
***

This blog post is an updated version of the post “Fright School Friday: Email That Wins The Holiday Inbox“, published on the Mailjet blog on October 30th, 2015 by Sasha Seddon.

5 New Features In Our Email Editor That All HTML And MJML Developers Will Love

With our editor, Passport, we have made it much easier for marketers to create responsive emails and work with developers. Now, in just a few clicks, anyone (yes, anyone) can create an attractive and modern email template.

We thought it was about time we looked after developers too, even though we hadn’t completely forgotten about them. We know our markup language MJML has been a great help and email developers all around the world have already fallen in love with it. ?

With our WYSIWYG email editor, it was already possible to preview your email in HTML or MJML format. Now, we have some good news that will simplify your user experience as a developer even further (the fifth point should knock your socks off!).

Passport’s 5 new features for HTML & MJML emails

1. View it in your own way

Previously, when editing HTML emails, your editor was divided into two equal parts with your code on one side, and the preview of your email on the other. To see a bigger version of either one of them, you had to close the other one.

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Now, to simplify your editing, you can size your windows as you like (taking up up to 70% of your screen), without having to close one.

2. A more advanced version

Our previous email editor allowed you to generate a plain text version. Now you can also edit it.

Little reminder: What’s the point?

● The plain text version is useful as it is easily scanned by anti-spam filters. Put all the odds in your favour; your deliverability is at stake!
● Although rare, there are some email clients that do not use HTML. The plain text version is a way to guarantee your recipients will be able to read your message.
● Some people choose to activate the ‘plain text only’ option in their inboxes so as to avoid receiving marketing emails. Creating a plain text version guarantees that everyone will receive your messages.

Simply click ‘plain text version’ in your editor. We advise you to reduce the number of links in this version to make reading easier.

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3. All your variables in one place

Whether you want to personalize your emails with stored contact properties or simply add links so your recipients can share your email on social media, all you have to do is click on “variable” in your editor.

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Find all your useful links by selecting the “Predefined Tag” option, and easily insert your links for social media sharing, the sender’s email, a permalink or even an unsubscribe link into your email.

4. Import images straight from the editor

Previously, to insert HTML-coded images into your email you had to import them beforehand. From now on, you can do it from Passport by simply clicking on the “Image” button in the top left of the screen.

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5. HTML sections highlighted during editing

This function will please those who like to modify their code several times before they are completely satisfied. When navigating your code, modified sections are highlighted in the preview area of your email.

As such, before making modifications, you can easily see which part of the code you’re working with. Great, isn’t it? We told you it would knock your socks off… We hope they weren’t your favourite pair.

 

Still reading this article? All these new features are already available in Passport! So go on, go try them out in your account and tell us what you think on Twitter. ?