Opt In Is For Life, Not Just For Christmas

The Holiday season is just around the corner, yay! Black Friday and Christmas are coming to town and the winter sales season will kick in right after… It’s peak time for shopping, therefore peak time for your marketing strategy.

You want to make the most of the festive season, so you’re ready to use email marketing to the fullest and ensure you’re reaching everyone… That’s when you hear a little voice inside your head, reminding you about this list you purchased in a previous life (back when you were an accidental spammer – it’s happened to the best of us). So you start thinking about recycling it…. Sure, your list is going to grow by 10 times overnight… but will that really grow your revenues?

opt-in 1
 

The answer is no. And we really don’t want to be a Grinch here, but the Holiday Season is a very special time, when email lists tend to go slightly crazy… Not to mention what happens afterwards, when the risks of observing a peak in bounces and unsubscribe rates are high.

But if you get opt in right, you’ll ensure you get new customers that want to stay with you, both during the festive season and for the rest of your life. Don’t worry, it’s not thaaat difficult.

 

Once Upon A Time, There Was… The Precious Contact List

Your contact list is the first thing that you need to set up in order to send emails. There are many ways to get contacts; some of them are perfectly legal ? (collecting addresses on your website) while others, not so much ? (purchasing lists from third parties).

People often fear that their lists are too small, so they look for ways to grow them exponentially: recruiting old customers who they haven’t interacted with for years, paying third parties for lead generation, using email IDs collected through social media without using an opt-in widget, etc. Most people think that the bigger the contact list, the more people they’ll drive to their website and the more customers will eventually buy their stuff.

The temptation of adding contacts at any costs is pretty big, we know. But we’re here to ask you something important…

opt-in 2
 

The first reason is that through a proper opt-in process, you are basically making sure that people wish to receive your emails. Which means that people are interested in your brand and what it has to offer. This is precisely the key to ensure that they don’t abandon you right after Christmas, once they’re over their CSD (compulsive shopping disorder, that is). You don’t want to be dumped just after Christmas Eve, right?

And that’s not it. Opt in is good, but what’s even better is to ask them twice through a double opt-in process. If you don’t use the double opt in, some fake email IDs might sneak into your contact base, damaging your email reputation and your overall deliverability. You can also add a CAPTCHA form in the signup process to keep those nasty spambots away.

It’s important to understand what’s at stake here: your credibility as an honest sender. Not using opt in makes you a spammer pretty much all over the world, and once you’re flagged as a bad sender, it’s hard to come back from the dark side. Besides, the overall health of your contact list also depends on how strong your relationship with your customers is: be sure to create a long-lasting bond with them if you really want to grow your revenues. Customers’ loyalty will pay off.  

We want you to stay on Santa’s Nice List even after Christmas, so let’s see how to get opt in right.

 

How To Properly Do Email Opt In

Consider that setting up a new contact is like adopting a puppy: sure, they’re cute when they’re young and fluffy, but you want to bond with them in the long run too..

opt-in 3

(OK, maybe not this puppy…)

To ensure that, follow these three simple steps:

  1. Add subscription widgets pretty much everywhere (but don’t pre-check them, that’s actually a forced opt in and can lead to poor deliverability)

If you’re looking for more ways to grow your contacts list, we have tons of resources ready for you, including a dedicated guide and an article with some top tips.

  1. Once your users subscribe, reach out and ask them to confirm they want to receive your news via email by clicking on your double opt-in link. Even if this is a transactional email, make sure it looks amazing so that people cant resist clicking the confirmation link, and that your brand identity is immediately recognizable.
  1. Send your new users a great welcome email (or even better: an automated welcome series), to let them know what they’re going to receive and allow them to set their email preferences.

 

Ta-da! Now you have a great new companion ready to follow you wherever you go. But just in case they get tired of you (we know you’re awesome and it won’t happen), don’t forget to leave the door open for a potential exit by adding an unsubscribe link at the end of your messages. Better alone than in bad company.

 

How To Deal With Christmas… And The Aftermath

You’re probably planning on increasing your sending frequency during the Holiday season. That’s fine, but in order to keep your new contacts for life and not just for Christmas, make sure you’re aligned with their expectations and you adjust your sending over time according to their preferences. Some of your contacts might have been very happy to receive your campaigns full of gift ideas and discounts everyday in December, but may not be as happy to see their inbox flooded in January.

Besides, if your contacts just joined your email list to make the most of your festive promotions, you don’t really know what they’ll be interested in once the holidays are over. So why not use a simple survey to ask them how often they want to hear from you, and what type of content they’d prefer to read? Use segmentation to create lists that will target different groups of recipients according to their preferences..

Don’t forget to work on your content in order to provide great added value to the readers and ensure that they’ll keep opening your emails even when your Christmas offers are over. This will keep your users engaged and stop them from clicking on that dreaded unsubscribe link.

Final tip for the road: sometimes, you try really hard to make someone like you, but they’re just not interested. Clean your contact list regularly to get rid of those inactive contacts who haven’t shown any interest in your brand for the last three to six months, to ensure they don’t have a negative impact on your deliverability.

And that’s pretty much it, you’re now ready to make the most of your contact list this holiday season. Remember, adopt your contacts for life, not just for Christmas.

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Let us know how you’re recruiting your contacts and how you’re planning to keep them engaged once Christmas is overTweet us using the #MailjetDelivers.

 

Want to define your email strategy to win customers over this holiday season? Check out Mailjet’s Ultimate Guide To Holiday Emailing.

Holiday Emailing Guide

 

How To Reactivate Your Contact List After The Summer

Wait – what just happened? Just a few days ago, we were lying on the beach, perfecting our suntan and obsessively checking the time to ensure we’d sneak in another drink before the Happy Hour is over. Next thing we know, we’re back in office surrounded by sad faces and a few depressed Sandies and Dannies singing an out of tune version of Summer dreams ripped at the seams… ?. (Cause that’s what you do. You’re sad, you go with Grease.)

But it’s not just that. On top of this unbearable post-vacation blues, you have to face the harsh reality. Your open rates haven’t been exactly at their best lately. Whether you’ve been quiet all summer (we told you not to – but don’t worry, we’re not judging ?), or sending campaigns to deserted inboxes, there may be many reasons to explain this drop. The main one? It’s the summer: users’ and senders’ behaviours and rhythms change. But now, the fall is here, so how can we ensure we go together once more?

We’ve got you covered. Read on and discover how to make your users fall head over heels for you again, and get new subscribers coming like greased lightnin’ too.

 

Hopelessly Devoted To Your Contacts

Your users have changed over the summer? Well, you need to understand how and why.

Track the analytics on your latest campaigns. With a comparison tool, you can also see whether they performed worse or better than the ones you sent during the last vacation period – it’s a great starting point to analyze if something went wrong.

Did your “marked as spam” rates skyrocket when you sent your first email after a long and silent summer break? That’s not surprising – regular sendings help you ensure your customers keep your brand in mind. Next time, don’t be lazy or shy: continue sending your campaigns over the summer. Frequency matters a lot when it comes to email marketing.

OK, OK. I get it, I messed up. What can I do now?” Oh, don’t be so hard on yourself, there’s always something you can do. Try sending your contacts a simple “Remember us?” campaign, telling them you hope they enjoyed their summer break and you’ll be there to help them rock the academic year ahead. This way, you address any potential summer amnesia and get into their good books again.

If your open and click rates from summer campaigns are low, it may be because your users were too busy doing summer stuff (whatever that is… still not judging). But if they are still low at the end of the vacation period, it’s time for some change to get them to look at you again.

 

Reactivate Your Email List With The Right Campaign

Two things may happen to your contacts after the summer: either they’re reluctant to go back to their busy lifestyle, or they’re all fired up, ready to rock the new academic year. Either way, your emails may give them a familiar feeling of routine, like they know you too well already. The sparks and butterflies in the stomach are gone. The challenge is clear: you need to get them to give you those heart-eyes again. Are we implying you should wear a wig and sing “Look at me, I’m Sandra D”? Not really (although if you do, please tweet us a video).

It’s time for a small revamp to get their attention back. Careful – we’re not telling you to give up on your identity completely and be unrecognizable. Yeah, we all loved Sandy’s complete makeover ?, but if that’s what you opt for, you may get the opposite effect and end up spinning off the road and landing directly in the spam folder.

Here we’re talking about trying something new to create excitement, yet still being coherent with your previous messages. It could be changing the format of your subject line or adding an Emoji to it; changing your layout to a festive one (the Holiday Season is just around the corner…), including a GIF to lighten up the mood or creating some fresh and inspirational content… Alternatively, a good promo code or a coupon always works when you want to attract your customers’ curiosity. And, to be sure they do like the change, use A/X testing with different versions and check the results.

 

réactivation emailing Minimall

Email example from Minimall

Making Your Contacts Feel Special

Your users should never get the feeling that you’re not caring enough about them. At the end of the day, they are the ones that you want. You need to fight for them. What better way to do that than through some subtle segmentation and personalization?

We always recommend you use your contacts’ first or last name in your emails as a first step, but there’s a lot more that you can do to get back in touch after the summer. You should also be using data that you collected from their profiles to suggest the right products or tips on your back-to-school campaigns to get them excited about the fall: data based on demographics, previous purchase history, interaction with your brand, etc.

GIF reactivate Grease

Cleaning Your Contact Lists

Fine, so you’ve caught the attention of your email prospects again, they’re all eyes. Oh, except for the few grumpy ones who, despite all your efforts to please them, keep not looking at you. Well, maybe they don’t deserve you after all. Why not take a minute to clean your lists from all the bores who have been relentlessly ignoring you for the past two years?

A clean email list is the key to good open rates and low spam rate, which ultimately means a big push for your overall deliverability. We know cleaning your contact lists can be a pain, but, really, there are worse things you could do. It’s like tidying up that man cave that got a bit out of hand – hard, yet rewarding.

If you’re still soft on them and feel like giving them another chance, that’s fine: segment your list to target your zombie contacts and send them a specific re-engagement campaign. Let them know that you haven’t forgotten those sweet summer nights and you want them back. If they still don’t react, no need for tears on your pillow – it really is over.

Reactivate email example Basecamp

A cute example of a re-activation email from Basecamp

Give New Users A Warm Welcome

If you followed our tips, you now have an active and clean contact lists for your brand new campaigns. Here’s a final step you can take in order to make sure you’re going to have a great email life ahead: make sure your new users stay in love with your brand as well.

So when they join, what better way is there to kickstart your affair than by sending them a serie of automated emails? Try our new Automation feature, it’s the perfect tool for a warm welcome.

Ready? Now let’s go get ‘em.

GIF reactivate Pink ladies
We hope you’ll make good use of these tips to reactivate your email lists. Do you have your own magic spells to get them all running back to you after the summer? Share them with us on Twitter using #MailjetMarketing.
Psst: We’ve hidden 8 Grease songs quotes in the post (yeah, as if you hadn’t noticed…). Have you been able to spot them all?

Content Engagement: Finding Your Inner Email Voice

It’s summertime, and you might be spending it away from civilization, doing yoga in a remote ashram in Southern Sri Lanka and trying to open your chakras, channel your inner strength and improve your overall karma. Or maybe you’re just sitting in your office, basically like we are.

If this is the case, you might be getting really upset about not having a white cotton toga or Julia Roberts as your ashram roommate. Don’t. We can still use these few months to do some powerful workouts on your email marketing strategy (yay!). Today, we’re going to explore the best ways to find your inner email voice, to optimize content engagement and increase customer loyalty and global open rates.

 

Hold on. Inner Email Voice? What has that even got to do with Content Engagement?

Maybe you never thought of your emails as something that could have a voice – let alone that this voice is something that ought to be given some thought. But the way you speak to your customers through your emails matters a lot. We said it before and we’ll say it again – email is a privileged channel to tell your story and start to grow a deep, long-lasting relationship with prospects, users and customers. You reach them right in their inbox, a private space shared mostly with their precious ones and a handful of happy brands that earnt the right to be there the hard way (double opt-ins, killer subject lines, engaging content…). You need to cherish that privilege.

The best way to do that is to make sure that your email content fits in with the bond that you wish to create with your customers. A lot of brands still send exactly the same mass marketing campaigns with a standard message, like a promotional campaign, without worrying about how they convey that message. That’s where they’re wrong – there’s more to an email (or any text, really) than just the message.There’s the voice that you use, too. And that voice is a precious tool to show how you are different from other brands – and, ideally, be immediately recognized by your customers when they open their inbox.

By giving your emails that unique and identifiable voice, you could see an important change in your open rates. Think about it like this: when your messages reach the inbox, your user gets that familiar feeling of hearing from someone they already know. We all have a few brands we really like because of their witty or funny style, and even if we’re not in the mood to buy, we’re always in the mood to open their emails. Let’s face it, we can always do with another kitten gif in our lives. My personal email voice crush? Cheerz, all the way.

Email marketing Cheerz

What’s your brand personality like?

Now, in order to define this inner email voice, you need to ask yourself (or brainstorm with your marketing team) the following questions:

  • What’s your brand personality like?
  • What do you use emails for?
  • What role do they play in your global marketing strategy?
  • Do you have a distinguishable voice in any of your other media (social media, blog or even website)?
  • How does this voice fit in with your email marketing strategy?

 

You see where we’re going with this, right? Your email voice will have to be a reflection of your global brand voice, to maximize the impact of your marketing strategy and help the customer remember you. But that doesn’t necessarily mean that your electronic messages will have to use the same tone as your (let’s be honest, boring) FAQ page, or be as light-hearted as your tweets.

 

Channeling your inner email voice

OK, so here’s when the channeling comes into the picture. Once your brand personality is defined, consider the purpose of your emails, to work on the tone that you want to use in your emails.

You can play around with the subject line and subheader. These are the most impactful, since they are the first thing that your recipients see when they receive your emails. Opting for a specific style or way to introduce your message can already set your own voice apart. For example, Etsy always uses a short, inspiring, yet simple subject line that makes its emails easy to recognize (Merry & Bright, Pretty Persuasion, Aged to Perfection…).

Email Marketing Etsy
 

But finding your voice isn’t just about how you write your content – it drives everything: the images that you choose, the layout, whether you include emojis and any other symbols to add non-verbal communication or not…

We know that, when we talk about email voice and personality, you instantly think about your marketing campaigns, but don’t forget about the transactional side either. There is no difference between marketing and transactional from the recipient’s point of view: all these messages come from one single brand, so they have to be consistent. Pay attention to the password reminders, order confirmations and feedback requests, so that they also reflect that voice. Not sure how to do this? Tools like Passport, our drag-and-drop editor, help you design transactional emails just as easily as marketing campaigns: it’s a great way to ensure your voice is consistent throughout all your email communications.

We hope that these few tips have enlightened you and that you’ll apply them to your future emails. Once you do so, ping us on Twitter to tell us how you found your own inner email voice, using the hashtag #MailjetMarketing. Until then, good luck opening your chakras. Ommmm

Yoga content engagement

Privacy Shield: A New Episode In The “Email Marketing & EU Data Protection” Series

Safe Harbour and its new version Privacy Shield are again making the headlines. We know, your very favoruite topic. Should you binge-watch Game of Thrones or learn about Privacy Shield? Duh. Privacy Shield, of course. Is there really any better bedtime reading?  

Well, not really. If you’re doing email marketing in Europe, it concerns you directly because we are talking about EU data protection here. Do regulatory news give you a headache? Don’t panic. At Mailjet, we’ve been monitoring the issue to keep you informed. Sit down and catch up on the whole story, in a nutshell.

 

Previously, on Safe Harbour…

You may remember that last fall, the EU Court of Justice struck down Safe Harbour, a self-certification agreement that was used to regulate data transfers between the US and the EU.

There have been several developments since then: a new text was created in extremis in February 2016. It was called Privacy Shield. The text was then studied by the Article 29 Working Party (also referred to as WP29, a group of the 29 national authorities for data in the EU).

Last April, after two months of examining the text in depth, the WP29 has released a public statement about it. They basically acknowledged the improvements that Privacy Shield brings to the table, but highlighted several remaining issues. Some of these issues were the complexity of the agreement, the lack of safeguards against bulk data collection from US surveillance programs and the difficulty for EU citizens to appeal for the misuse of their private data.

 

EU data protection

On this week’s episode of Privacy Shield…

On the 8th of July, the EU officially validated Privacy Shield. It therefore officially replaces Safe Harbour, by
providing a new method for US companies to transfer EU citizens’ personal data to the US. 
Wait, does it mean everything is back to normal, data transfers re safe again between the EU and the US and we can live happily ever after with our American providers? Is this really the end of the show?

Well, not exactly – you know there’s always a but.

Currently, any US company that receives personal data from the EU must adopt one of the approved methods for cross-border transfers:

(1) Standard Contractual Clauses

(2) Binding Corporate Rules (for intercompany/affiliate transfers);

(3) Privacy Shield.

 

How can I ensure I’m following the EU data protection rules?

OK, so we said there are three options.

Non-EU companies can use the standard data protection clauses in Options (1) and (2) in their contracts.

Essentially, this covers any transatlantic data transfer carried out by a US company. For these options to be valid, a US company must opt for the same data privacy standards as companies within the EU have to provide. They must also clearly state it in their contracts (both internal contracts between companies and external ones with their customers). However, these options are not always used in the same way, and customers will need to check the companies’ data agreements to determine their level of security. Thus, customers might not always have the same level of security when dealing with non-EU companies.

So, does that mean that it’s up to the companies to decide how to protect personal data? Not necessarily. Once it comes into effect, option (3), Privacy Shield, should be the prevailing law to regulate data transfers. However, there’s still skepticism regarding the protection it provides, compared to that provided by EU laws.

US companies have just recently been able to use Privacy Shield as a way to accredit their data protection standards. They can self-certify that they comply with the new regulation ; in fact, the law is already applicable to many US businesses (including Facebook, Google, Microsoft…).

For EU companies, this is a little bit different. In these countries, Privacy Shield now has to be transposed into the EU member states’ own legislations. The deadline for this process is the 6th of May, 2018 – although it wouldn’t be a surprise if this was to eventually take longer. In the meantime, people can only rely on options (1) and (2), as described above, whenever they need to make sure that their transatlantic data transfers are safe.

If you are using Mailjet as your email marketing provider, you’ve got nothing to worry about. Not only do we fall under the Data Protection Directive 95/46/CE, but all of our servers are located in Europe. We also strive to keep our data protection standards high. See, no headache at all.

Time to go and binge-watch Game of Thrones now.

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If you have questions around Privacy Shield and how it could impact your sending policy and the protection of your data, feel free to contact us or share your thoughts on Twitter with the #MailjetMarketing.

Infographic: The Performance of Emojis in Email Subject Lines

Have you noticed how Emojis have invaded the world? Look around you. Emojis are literally everywhere in our daily lives: in our text messages, in our chat channels, in online blog posts and even in our mailbox. They have become some sort of parallel universal language.

If you are an email marketer, you’ve probably been tempted to include a small smiling Santa  or a fashionable shoe  somewhere in your latest Christmas or Sales campaign, hoping that these cute little icons would attract clicks.

At Mailjet, we were really curious about the impact Emojis had on emails. We thought it was time to get a better idea, so we decided to conduct some research on the topic.

We used A/X testing on our bi-weekly local newsletters in four countries: the United Kingdom, the United States, France and Spain, for a total of 15,000 recipients. We chose four of the most popular Emojis and included them on our newsletters’ subject lines:

  • Face With Tears of Joy
  • Smiling Face With Heart-Shaped Eyes
  • Face With Stuck-Out Tongue and Winking Eye
  • Loudly Crying Face

We sent out our newsletters in batches, which had randomly been attributed either one of the four emojis or none at all, and we compared their open rates.

The results revealed that different countries and cultures respond to Emoji use differently, and that not all Emojis had the same effect.

 

OK, so what worked and what didn’t in the US?

The research reveals that Americans are 43% more likely to open an email if the subject line includes an Emoji.

Interestingly enough, in the US, the type of Emoji did not make a real difference in open rates: the four different faces presented similar results, with open rates ranging from 27 to 29% (average open rate for the US is 19.5%). Regardless of the Emoji, our American readers seem to just love all the cute yellow faces and praised their presence in subject lines.

Yet we do have a winner: the crying with tears of joy Emoji outperformed the others by one point, reaching an increase of nearly 50% in open rates. This performance is still far from what the crying face Emoji achieved in the UK, where it created a splurge of 97% in open rates.

Other countries where we ran the survey have not been as captured by the power of Emojis in their inbox. Reactions amongst mainland European countries were radically different to the UK, with French subscribers being the most skeptical. In Spain, net results for emails sent with an Emoji in the subject line showed no registrable rise in open rates. Whereas, open rates actually dipped by an average 11% among French recipients, further indicating the strong cultural differences between European markets.

 

infographic emojis in email

 

Marketers would be wrong to leave Emojis out of their email game: when used wisely, they can create peaks of engagement amongst their subscribers. Our research has shown that, while you can go crazy with Emojis when sending out emails in the US and UK, you may want to keep your Emoji game on the low with European audiences.

But the results of this research go beyond the attractiveness of Emojis as a marketing tool: it proves once again how important it is for marketers to use A/B testing to understand their audience’s tastes, to analyze their campaigns results after sending and, additionally, to use segmentation to address the specificities of users across different geographies and demographics.

For the 2017 results – click here.

Now you’re all set to start sending the right Emojis to the right audience, and to  your open rates!

How To Use Email For Your Brand Storytelling

Really powerful marketing ideas are all born from simple psychological principles. Storytelling may be a popular buzzword now, but the truth is we’re wired to like stories.

They help us better understand the world around us. Children learn social or moral rules through fables, we remember scientific concepts through analogies, and they help us relate to and empathize with others.

When done right, storytelling engages your customer in the long-term, allowing them to relate to your brand’s personality and mission, and feel emotionally invested in your success. 80% of consumers want brands to tell their story but can’t remember a good example. So how do you do it right? There are no hard and fast rules but here are some ideas to help you tell your brand’s story through email. 

 

What will your story be?

Brand storytelling is essentially storyselling. To stand out from the competition, you have to show your personality and win consumers over with your character.

When deciding how to tell your story, ask yourself what your angle is. Are you disruptive, innovative? A healthier or less expensive alternative? An eccentric, playful persona?

Jack Daniels knows how to storytell. Their angle is: we’re a timeless classic – we’ll always be relevant and funny.

Capture d’écran 2016-06-10 à 16.10.16

In each ad, they celebrate their history and embrace their traditions. Even with a historical theme, their stories are always relatable. They often mention their employees, showing a human side to the brand, and use a shared sense of humour to connect with their audience.

 

Start at the very beginning

Every story should have a good introduction. Use a welcome drip series to set the scene. Include a short video to introduce your mission and show your user what you have to offer.

With TOMS, the user can customize their relationship with the brand, choosing which stories they’d like to hear from the get-go. The brand also describes themselves as a ‘movement’ and a ‘family’ – they’re not just a faceless corporation. Their story is one of a community with a strong mission.

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Keep it real

If you’ve ever watched Catfish, you’ll be aware of just how damaging fake images can be to a relationship. To establish trust with your subscribers, don’t use stock images. Welcome your user or celebrate your success with real but professional team photos. We all know when a smile is fake. In testimonial campaigns, use a photo of a customer who’s genuinely happy with your product and support.

Have a look at Uber’s campaign. The company uses a real story -how one of their drivers saved the lives of four people- to build their own. They use the emotional appealby putting the spolight on their driver’s heroism rather than on the company. They also involve customers by encouraging them to rate their drivers as a sign of recognition. Probably 5 stars won’t do it if the driver saved your life, but it’s certainly a start.

Capture d’écran 2016-06-03 à 14.29.48

Make your customers’ stories yours

Every tale needs a hero and your customer will be yours. Celebrate milestones (shared and general company ones) with them and they will save you from the SPAM folder. A favourite tactic of American Express is to showcase stories of customers who have used their rewards to achieve success – a different take on the traditional testimonial campaign.  

 

Use all of your channels

Once upon a time, stories were just passed on by word-of-mouth. Now there are so many different ways to tell and spread your message: email is one of them, but you can embed and connect other medias along.

Storytell through video. Video can combine movement, human faces and music – all powerful ways to capture the user’s attention. It also has more potential to go viral on social media than links and text combined. Embedding a video doesn’t have to be tricky either – there’s a workaround.

Spread your story with social (media + proof). Extend your brand’s reach by integrating email and social media and using referral campaigns. This will increase the number of prospects and customers that get to read your story and it will help your company develop a full, cohesive and powerful image that will make your brand stickier.

Now that you’re all set, it’s time to go evangelize customers with your brand story on email. Don’t forget to try different versions of your messages -up to 10 thanks to A/X Testing and segment your contact lists to tell the right story to the right people, so that your recipients are so hooked up on your story that they’ll love you forever and you’ll live happily ever after.

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Now it’s your turn to share your story: do you use storytelling as part of your brand identity and marketing strategy? Tweet us your tips or share them in the comment section below!

Email Marketing Automation: A Best Practice Guide

You’ve done your homework: you know everything there is to know about marketing emails and you’re taking the right steps to push your transactional emails to the next level. You think you’ve mastered the art of designing a killer email marketing strategy, but have you heard about Email Automation?

Email Automation has many superpowers. It can make your life much easier, strengthen your customer relationships and increase your ROI… if you know how to use it.

Want to learn more about it? This guide includes essential tips and examples to help you power your Email Automation strategy. 

Ready? Let’s get started.

 

CouvEN_EmailAutomationBestGuides

Infographic: Strengthen Your Customer Relationship with Email Automation

Over the years, we have seen email go from a way to send family members pictures to a way for businesses to increase their sales and strengthen customer relationships.

If email automation isn’t your best friend yet, it will soon be. With this powerful feature, you can automatically trigger emails to send based off of preset scenarios you create. The potential is truly endless.

Let’s follow the path of a new customer who registers on an e-commerce site to see how email automation campaigns can optimize his journey.

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