After getting involved in several events destined to online retailers, it seemed interesting to write this White Paper. The paper goes back on the main discussion topics that drew attention during the course of the several talks we held.
Who is this paper for?
This paper is destined to online retailers as well as any person interested by e-mailing: no need for technical knowledge or coding skills! Our purpose is to provide keys to achieve simple and quick e-mailing optimisations.
Many people are interested in this channel: major online marketing endeavours used by advertisers are e-mailing (for 88% of them) and e-newsletters (for 74% of them). Amongst all the tools online retailers have at disposal, e-mailing is one of the most popular. This is namely due to its efficiency, as well as the ability it offers to closely monitor the ROI.
What will you find in this White Paper?
This White Paper is divided into 3 parts: you can read it in the order, from the beginning to the end. Otherwise, and according to your level of knowledge, you can directly go to the part you are interested in:
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