Email Marketing for Online Retailers & eCommerce

Email Marketing for Online Retailers

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After getting involved in several events destined to online retailers, it seemed interesting to write this White Paper. The paper goes back on the main discussion topics that drew attention during the course of the several talks we held.
Who is this paper for?

This paper is destined to online retailers as well as any person interested by e-mailing: no need for technical knowledge or coding skills! Our purpose is to provide keys to achieve simple and quick e-mailing optimisations.

Many people are interested in this channel: major online marketing endeavours used by advertisers are e-mailing (for 88% of them) and e-newsletters (for 74% of them). Amongst all the tools online retailers have at disposal, e-mailing is one of the most popular. This is namely due to its efficiency, as well as the ability it offers to closely monitor the ROI.

What will you find in this White Paper?

This White Paper is divided into 3 parts: you can read it in the order, from the beginning to the end. Otherwise, and according to your level of knowledge, you can directly go to the part you are interested in:

  1. Reminder of the context and a few basic notions online merchants should know in order to be efficient in e-mailing endeavours: indicators, key elements at stake…
  2. A few suggestions to improve your campaigns as of today. It is not necessary to wait for huge volumes in order to start optimising!
  3. Examples to understand: practical cases of optimisation.

Download the guide now!

Main Industry *
Main Industry *
Animals
Bank, Insurance, Real Estate
Car, Moto, Sport, Home
Computers and Electronic
Fashion
Food and Spirits
Gaming, Entertainment, Adult, Dating
Health care, Beauty, Well being, Pharmacy
Industry, Energy, Telecom
Job and Training
Marketing, Creative Agencies
Marketplace
Media, Press, Publishing
Other
Public sector and Charity
Retail
Show, Tickets, Music, Events
Social networks and Start-ups
Studies and Consulting
Travel, Accommodation and Transport
Country *
Country *
France
Germany
Spain
United Kingdom
United States
----------
Afghanistan
Aland Islands
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antarctica
Antigua and Barbuda
Argentina
Armenia
Aruba
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia
Bosnia and Herzegovina
Botswana
Bouvet Island
Brazil
British Indian Ocean Territory
Brunei Darussalam
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
Cape Verde
Cayman Islands
Central African Republic
Chad
Chile
China
Christmas Island
Cocos (Keeling) Islands
Colombia
Comoros
Congo
Congo, The Democratic Republic of the
Cook Islands
Costa Rica
Cote d'Ivoire
Croatia
Cuba
Cyprus
Czech Republic
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Ethiopia
Falkland Islands (Malvinas)
Faroe Islands
Fiji
Finland
French Guiana
French Polynesia
French Southern Territories
Gabon
Gambia
Georgia
Ghana
Gibraltar
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guernsey
Guinea
Guinea-Bissau
Guyana
Haiti
Heard Island and McDonald Islands
Holy See (Vatican City State)
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran, Islamic Republic of
Iraq
Ireland
Isle of Man
Israel
Italy
Jamaica
Japan
Jersey
Jordan
Kazakhstan
Kenya
Kiribati
Korea, Democratic People's Republic of
Korea, Republic of
Kuwait
Kyrgyzstan
Lao People's Democratic Republic
Latvia
Lebanon
Lesotho
Liberia
Libyan Arab Jamahiriya
Liechtenstein
Lithuania
Luxembourg
Macao
Macedonia
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique
Mauritania
Mauritius
Mayotte
Mexico
Micronesia, Federated States of
Moldova, Republic of
Monaco
Mongolia
Montenegro
Montserrat
Morocco
Mozambique
Myanmar
Namibia
Nauru
Nepal
Netherlands
Netherlands Antilles
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norfolk Island
Northern Mariana Islands
Norway
Oman
Pakistan
Palau
Palestinian Territory
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Pitcairn
Poland
Portugal
Puerto Rico
Qatar
Reunion
Romania
Russian Federation
Rwanda
Saint Bartelemey
Saint Helena
Saint Kitts and Nevis
Saint Lucia
Saint Martin
Saint Pierre and Miquelon
Saint Vincent and the Grenadines
Samoa
San Marino
Sao Tome and Principe
Saudi Arabia
Senegal
Serbia
Serbia and Montenegro
Seychelles
Sierra Leone
Singapore
Slovakia
Slovenia
Solomon Islands
Somalia
South Africa
South Georgia and the South Sandwich Islands
Sri Lanka
Sudan
Suriname
Svalbard and Jan Mayen
Swaziland
Sweden
Switzerland
Syrian Arab Republic
Taiwan
Tajikistan
Tanzania, United Republic of
Thailand
Timor-Leste
Togo
Tokelau
Tonga
Trinidad and Tobago
Tunisia
Turkey
Turkmenistan
Turks and Caicos Islands
Tuvalu
Uganda
Ukraine
United Arab Emirates
Uruguay
Uzbekistan
Vanuatu
Venezuela
Vietnam
Virgin Islands, British
Virgin Islands, U.S.
Wallis and Futuna
Western Sahara
Yemen
Zambia
Zimbabwe
Estimated Monthly Email Volume
Estimated Monthly Email Volume
Less than 500k a month
500k to 1m a month
1m to 3m a month
3m to 5m a month
5m to 10m a month
More than 10m a month

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