Chapter 08
More than 1,100 participants completed the survey. Respondents were invited to participate via email messages and in-app notifications. They were also incentivized by the chance to win a $100 Amazon gift card, which was awarded to one random participant.
See further information below for a breakdown of respondent demographics. Due to rounding, some survey results may exceed or fall short of 100% by a difference of 0.1%.
| Regions | Industries |
| United States – 27.5% France – 23.0% Germany – 6.1% United Kingdom 5.0% Canada – 3.1% Spain – 2.9% India – 2.5% All other regions – 29.9% | Information Technology (IT) – 12.7% Software as a Service (SaaS) – 11.3% Non-Profit – 8.5% Marketing/Public Relations – 7.1% Professional Services – 6.6% Retail/ecommerce – 5.6% Education – 4.6% Entertainment/Recreation – 4.2% All other industries – 39.4% |
| Monthly email send volumes | Job title/role |
| More than 1 million emails – 11.4% 100,000 to 1 million emails – 12.8% 50,000 to 100,000 emails – 13.4% Fewer than 50,000 emails – 62.5% | Small business owner – 15.6% Software developer – 14.4% IT professional – 14.1% Marketing leadership – 9.8% Email marketer – 8.4% C-suite executive – 5.8% Director/VP of product – 5.4% Email deliverability specialist – 5.2% Product management – 5.1% Lifecycle marketing manager – 2.2% Other roles – 13.5% |
| Business size | Users |
| 10 or fewer employees – 52.3% 11 to 50 employees – 21.8% 51 to 500 employees – 17.3% 501 to 1000 employees – 3.2% 1,001 to 5,000 employees – 2.7% More than 5,000 employees – 2.6% | Sinch Mailgun – 39.1% Sinch Mailjet – 47.3% Sinch Email on Acid – 13.6% |
| Business type | |
| B2B – 37.6% B2C – 29.4% Both B2B and B2C – 33.0% |
Sinch Mailjet, part of Sinch’s Customer Communications Cloud, is an email marketing platform helping over 40,000 companies around the world create meaningful connections with their customers and subscribers while building their businesses.
Sinch Mailjet powers billions of emails every year for brands like Microsoft, Kia Motors, and Toast. It combines an intuitive, drag-and-drop email campaign builder with easy-to-use deliverability features to help businesses craft and send beautiful emails without any coding skills.
Sinch is pioneering the way the world communicates. More than 150,000 businesses – including many of the world’s largest tech companies – rely on Sinch’s Customer Communications Cloud to improve customer experiences through mobile messaging, voice, and email.
Sinch has been profitable and fast-growing since it was founded in 2008. It is headquartered in Stockholm, Sweden, with shares traded at NASDAQ Stockholm: XSTO: SINCH. Learn more at sinch.com.
