Playbook
Increase your click rates
Conversion is usually the ultimate goal of sending an email. Find tactics to optimize your email content in order to boost click rates and better convert subscribers.
Difficulty:
Beginner
Intermediate
Advanced
Insert effective calls-to-action in emails
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Insert dynamic content in emails based on segments
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Optimize clickable elements with A/B testing email
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Ask for feedback for a better email content assessment
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Include interactive content within your emails
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Maintain brand consistency across your emails
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Insert special email discounts in your campaigns
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Make the most of your campaign comparison
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Use responsive email templates
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Add social media buttons in your emails
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