Research reports

The path to email engagement 2024

Connecting with consumers through meaningful inbox experiences

What's inside

In this report you will find:

Consumers’ channel preferences for brand communications.
Why people choose to opt in, open, click, and unsubscribe.
Insights into how consumers use their personal email accounts in their daily lives.
How to deliver on consumer expectations for promotional and transactional messages.
The impact of deliverability and inbox placement on the customer experience.
Actionable advice to improve your email marketing strategy.

Download the report:

The path to email engagement 2024

Discover how to deliver what your subscribers really want

Standing out in the inbox and increasing email engagement rates can feel like a never-ending marketing struggle. What if you knew more about what people want from your email campaigns?

We surveyed more than 2,000 consumers from the U.S., UK, France, Germany, and Spain to find out what they have to say about brand communications. One thing is clear, consumers highly prefer email for both promotional and transactional messages. But that doesn’t mean getting them to engage with the email channel is easy.

What you need are some insights into how consumers use email, what they expect from brands, and how you can design a more engaging inbox experience. Here’s a hint... You need to deliver messages that are anticipated, personal, and relevant.

Get your free copy of The path to email engagement 2024. Explore the survey findings and get advice on how to optimize your email program for better performance and results.

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Research report

Every day, billions of emails fly around the world, landing in inboxes (and let’s be real, spam folders too). But how much do we really know about the people, processes, and strategies behind those email messages? Sinch Mailjet surveyed thousands of email senders...